Highlight

Board game sales surge 62 per cent on Bargain Max as customers shop for isolation entertainment

The online discount toy store, Bargain Max is reporting a 62 per cent surge in sales of board games, with data suggesting that it has become a go-to hobby for those in self isolation or working from home across the UK. The retail platform has told ToyNews that it has …

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New products, new logo, and a new collectable Klikbot make up Brainstorm’s 25th anniversary offering

New children’s microscopes, glow-in-the-dark dinosaur skeletons, a new logo and of course, Klikbot, a new collectable action figure, is part of the raft of new releases to come from Brainstorm Ltd as the firm celebrates its 25th anniversary this year. The educational toy developer is marking the milestone throughout the …

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Entertainment One’s Ricky Zoom to launch on CCTV-14 in China

Entertainment One’s hit pre-school animation, Ricky Zoom is gearing up to launch on CCTV-14 starting from March 23rd this year, following a successful kickstart to its broadcast campaign across China. The series made its debut in mainland China in June last year where it got off to a strong start …

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The Independent Toy and Gift Show cancelled over coronavirus outbreak advice

The Independent Toy and Gift Show, scheduled to have taken place on April 21 to 22 has been cancelled due to the escalating coronavirus outbreak, the show’s organisers confirmed this morning. The move to cancel the show follows the latest Government advice surrounding travel, public gatherings, and social distancing issued …

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UK Games Expo postponed to August dates following Government advice on COVID-19

The directors of UK Games Expo have decided to postpone the 2020 event scheduled to take place this May to the later date of August, Friday 21 to Sunday 23rd. The move has been made in light of the latest Government advice surrounding the COVID-19 outbreak. The show is to …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as …

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Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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Amazon suspends shipments on toys and all non-essentials amid coronavirus crisis

Amazon is suspending shipments of all non-essential items to its UK and US warehouses until April 5, to make space for vital items needed during the coronavirus outbreak. The US company is prioritising five categories of goods which it calls essential products, and which shippers can continue to send to …

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Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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AR toy that blends virtual and physical kawaii pet care launches on Kickstarter

Melbot Studios is taking to Kickstarter from this week to launch its new project to bring virtual and physical pets colliding together in a collection of kawaii pets that is akin to blending Pokémon with Tamagotchi, while making use of AR technology. Called Melbits POD, the new launch is a …

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