Highlight

Sam Thompson appointed Chief Prankster for Elves Behavin’ Badly

The Elves Behavin’ Badly are upping the ante this festive season, having hired mischief-maker and reality star Sam Thompson as Chief Prankster to help spread chaos in homes and workplaces up and down the country. Known for his banter and practical jokes on long-suffering girlfriend Zara, practical joker Sam has joined the Elves Behavin’ Badly line-up to inspire the nation to get pranking, with everyone encouraged to share their best pranks on social media using the …

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Asmodee Entertainment partners with SD Toys for jigsaw puzzles

SD Toys and Asmodee Entertainment have entered a licensing partnership to produce jigsaw puzzles for some of Asmodee’s best-known IPs – Dobble, Legend of the Five Rings, Terrinoth: Legends, Twilight Imperium, Arkham Horror, and KeyForge. The deal reflects Asmodee Entertainment’s push to expand their merchandise partnerships. Featuring iconic artwork from …

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Hasbro announces Peppa Pig early years learning programme “Learn with Peppa”

Hasbro has announced “Learn with Peppa” – a major new brand extension to help promote early-years learning. Towards the end of 2022, the programme will kick off with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing programme with Ladybird, an imprint of …

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Learning Resources secures global master toy licence deal for Numberblocks

Award-winning educational toy company Learning Resources has partnered with Alphablocks to bring the Numberblocks characters from the screen into classrooms and family homes across a wide range of toy categories, as the result of a global master licensing agreement brokered by Larkshead Licensing Ltd. Learning Resources and its sister company, …

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tonies® adds five new Tonies to its roster, including A Bear Called Paddington

With Christmas just a few weeks away, tonies is adding five new Tonies to its extensive range of stories, songs and audio, all suitable for ages 3 and up. Princesses Elsa and Anna make their return with the introduction of Frozen 2 (running time: approx. 31 minutes), featuring favourite songs such …

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Spielwarenmesse online: Toy Trends’ Reyne Rice highlights 2022’s hottest toys

The pre-Christmas period includes some of the busiest weeks for retail sales. The toys and brands that will be in strong demand in 2021 are the subject of the latest Toy Academy presentation from the Spielwarenmesse. In her video, US-based Reyne Rice tackles “Top Trending Toy Topics – Holiday 2021: Toys, Games and …

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Farzana Rahman, founder of Desi Doll Company, shortlisted for NatWest everywoman Award

Nineteen women from across the country have today been unveiled as the 2021 finalists in the UK’s leading programme for female entrepreneurs, the NatWest everywoman Awards, including founder of Desi Doll Company, Farzana Rahman. Already the recipient of the Queen’s Award for Enterprise, Farzana started her company over 10 years ago …

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BLE latest: Even toys read Toy News!

The Toy News team are at Brand Licensing Europe today and tomorrow (November 19th), catching up on the latest trends in toy and game licensing. We’ll be reporting back soon with selected highlights, including details of the much-anticipated Day 2 keynote from ViacomCBS. Senior Vice President, International Consumer Products Mark Kingston, and colleague Ameeta …

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Kidrobot and Dungeons & Dragons partner for plush toys and collectables

Kidrobot and Dungeons & Dragons have launched a brand-new range of exclusive plush toys and collectables, available now for pre-order on Kidrobot.com. Kidrobot is partnering with Wizards of the Coast, the leading company in fantasy role-playing adventures, with an officially licensed assortment of Dungeons & Dragons PHUNNY plush toys as …

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Smiffys inks deal on LOL Surprise! dress-up range

Dress-up and party supplier Smiffys has signed a new deal with L.O.L. Surprise! and L.O.L. Surprise O.M.G. to manufacture an official range of costumes and accessories for the leading toy brand. L.O.L. Surprise! dolls have been the number 1 toy globally in terms of sales for the last three years …

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