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Sustainability is a “personal priority” for MGA boss as LOL Surprise Terracycle programme is extended to new countries

MGA Entertainment has extended its partnership with the international recycling company TerraCycle to include nine new countries in which its LOL Surprise Recycling efforts will be active. Under the expansion of the global project, MGA’s TerraCycle campaign will now reach Australia, Belgium, Canada, China, Germany, Ireland, Netherlands, and the UK. …

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Kidicraft kicks off Spring Fair 2020 with first domestic jigsaw puzzle range

Spring Fair is in full swing for the puzzles specialist, Kidicraft, who has just launched its first range of domestic jigsaw puzzles with an assortment of 500-piece and 1000-piece puzzles. Puzzle images are from the Howard Robinson collection and include Flight of Fancy, Beneath the Waves, and Early Morning in …

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Little voice: Why we should be shouting loud and proud about our sustainability efforts

This week’s industry opinion comes from Trudi Bishop, a long time member of the toy and licensing community and founder of Bee Licensing. She is a firm advocate of the sustainability movement across toys and licensing and a regular fixture of ToyNews with her leading opinion on the topic. Sustainability …

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Schleich sees sales soar 56 per cent in UK as German outfit gears up for further growth

The German toy manufacturer, Schleich, watched UK sales soar by 56 per cent over the last financial year, while the company increased its revenue by double digits for the sixth year in a row within the German market. Schleich UK’s managing director for UK and Ireland, Thomas Randrup, has suggested …

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Skyrocket UK “blown away by consumer reaction” to Blume Dolls’ newest launches

Skyrocket UK made its presence felt at this year’s London Toy Fair, where the firm unveiled the newest additions to its popular Blume Dolls range, including a new collectable series, rare gift sets, and more “revolutionary reveal technology.” Blume Dolls shot to success over the course of last year when …

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Rainbow Designs strengthens its sales force with new Midlands regional sales manager

Rainbow Designs is further strengthening its sales team with the appointment of a new regional sales manager for the Midlands, in the form of Nicola Dale. As well as managing the Midlands region, Dale will manage a number of key accounts within her role. She brings with her five years’ …

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Import Services “has business expansion on the horizon” as it partners with University Games and Little Birdy

The consolidated business between University Games and Paul Lamond Games has turned to Import Services to handle the company’s logistics, providing the firm with the “optimum route to market for imported product to the UK and Ireland, as well as continental Europe.” On the day that Brexit is finally delivered, …

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Toy Industries of Europe launches Play for Change Awards to recognise the positive impact of toys

Toy Industries of Europe (TIE) has launched its new concept, the Play for Change Awards, as a means to recognise toy makers that impact the planet and children’s lives in positive and inspirational ways. The awards will focus on environmental, societal and educational challenges with three categories: Sustainability, Empowerment, and …

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SuperAwesome raises strategic financing from the Microsoft venture fund M12

SuperAwesome, the kidtech platform which powers COPPA-compliant advertising and community for developers, content owners and brands, has raised a strategic financing round from M12, Microsoft’s venture fund and others. The company’s platform enables kid-safe advertising, video, community and parental consent functionality via a full set of tools for those working …

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Rainbow Designs teams with Penguin Ventures to launch Signature Peter Rabbit collection this spring

Rainbow Designs is to launch a range of Forever heirloom toys this spring, led by a new Signature Peter Rabbit collection that has been created in collaboration with Penguin Ventures. The keepsake collection features two of the most traditional literary characters in Peter Rabbit and Flopsy Bunny, and has been …

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