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SuperAwesome raises strategic financing from the Microsoft venture fund M12

SuperAwesome, the kidtech platform which powers COPPA-compliant advertising and community for developers, content owners and brands, has raised a strategic financing round from M12, Microsoft’s venture fund and others. The company’s platform enables kid-safe advertising, video, community and parental consent functionality via a full set of tools for those working …

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Rainbow Designs teams with Penguin Ventures to launch Signature Peter Rabbit collection this spring

Rainbow Designs is to launch a range of Forever heirloom toys this spring, led by a new Signature Peter Rabbit collection that has been created in collaboration with Penguin Ventures. The keepsake collection features two of the most traditional literary characters in Peter Rabbit and Flopsy Bunny, and has been …

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University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020

University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020. This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once …

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Science4You picks up ToyAwards 2020 nomination for sustainable line Green Science

Science4You has been nominated for this year’s Toy Awards for Green Science, the first environmentally friendly, plastic free, ecological and biodegradable scientific toy. The Flagship product leverages on an ecologically conscious approach and – according to its UK distribution partner, Vivid and Goliath Games –  is set to be one …

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Mattel details its next sustainability move through new Mega Bloks bio-plastics line

Mattel’s Mega brand, the company’s popular construction toy arm, is launching a new environmentally sustainable, bio-based plastics line. As part of the move, Mega Bloks will now feature three pre-school building sets in Polar Friends, Safari Friends, and Woodland Friends, all of which will be made from bio-based resins. The …

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Toy Fair 2020: Hidden Side, Geomag, and Heroes of Goo Jit Zu secure Editor’s Choice Awards

LEGO’s Hidden Side Haunted Fairground has been crowned the overall winner of the Editor’s Choice Awards at Toy Fair 2020, with the Geomag Green Range– 100 per cent Recycled Plastic placed in second position. Character Options’ Heroes of Goo Jit Zu Marvel Super Heroes has secured third position in the …

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Toy Fair 2020: Wild + Wolf lands Roald Dahl partnership for Petit Collage games, puzzles, and more

The award-winning gifting company Wild + Wolf has landed a new partnership with The Roald Dahl Story Company to develop a range of licensed puzzles, board games, card games, and more. The range will become part of the firm’s toy and game offering under its Petit Collage brand and will …

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Toy Fair 2020: Toy Fair’s Hero Toys 2020 winners have been revealed

Character Options, LEGO, and Spin Master have been named among this year’s Toy Fair’s Hero Toys for 2020, revealed by the British Toy and Hobby Association at this year’s London show. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair – running from January 21st …

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Toy Fair 2020: University Games dials up the magic with new 3D Harry Potter puzzles

It’s with more than a dusting of magic that University Games is looking to enchant visitors and fans this season with its new series of 3D puzzles based on some of the most iconic buildings from the Harry Potter film franchise. Unveiled for the first time this London Toy Fair, …

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Toy Fair 2020: Asmodee named UK’s number one games company by NPD Group

Asmodee has been named the UK’s number one games manufacturer by the industry analysts The NPD Group following a ‘stellar 2019 performance’ that saw the tabletop gaming goliath achieve 21 per cent growth year-on-year despite the overall toy market decline. Upon the release by NPD of its December data, Asmodee …

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