ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Aspiring toy and game inventors – or anyone with a flair for the creative – are going to want to take note, because Mojo Nation has just released its first published title that asserts it can teach anyone to invent a board game. Called The Snakes & Ladders of Creative …
Read More »European marketing agency network We Are Family taps Norton PR as UK partner
The European agency network that specialises in kids, youth, and family marketing, We Are Family, has tapped Norton PR as its UK partner. We Are Family is designed to offer full service support for clients at all stages of their marketing, from initial product developments and research, to their local …
Read More »The Entertainer launches Day of Play initiative with Young Minds in support of Children’s Mental Health Week
The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of Play; championing the importance of play in children for a happy, healthy mind and emotional wellbeing. The concept has been launched as an extension of the role the UK high street …
Read More »Surprise results at Funko as Q4 2019 financials take 8 per cent dip
In a surprise turn of events in the narrative of the pop culture specialist, Funko has detailed lower than expected net sales of $214m in its preliminary fourth quarter 2019 results. The company reported its preliminary financial results for the quarter ended December 31, 2019 this week, showing that it …
Read More »Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’
Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …
Read More »Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection
Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care. The move – while one that has certainly divided opinion – is aligned with the growing discussion …
Read More »OnBuy receives £3m investment to expand online marketplace into over 20 countries this year
OnBuy, the online marketplace billed as the UK’s rival to Amazon, has just secured a further £3m in investment from a London-based venture capital fund. The platform secured a private investment round earlier this month. The latest round of investment came from Fuel Ventures and will be used to facilitate …
Read More »Bulldog Licensing prepares for surge in demand for Match Attax as Euro 2020 draws closer
As the country prepares for Euro 2020 this summer, a surge of confidence surrounds Topps’ latest Match Attax trading cards line that, according to the brand’s licensing agent Bulldog Licensing, is sure to see a stark rise in popularity as the tournament draws closer. Bulldog Licensing is the UK outfit …
Read More »Worcester’s Wise Owl Toys to shut up shop as owners enter semi-retirement
The Worcester independent toy shop, Wise Owl Toys has received an outpouring from its customer base after its owners announced their intentions to retire and shut up shop this year. Owners Mark and Heather Stewart detailed their plans to semi-retire later this year, having spent more than 20 years running …
Read More »Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand
The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …
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