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Coronavirus: Delayed re-opening of China’s factories will ‘have big impact on global economy’

Further delay to the reopening of the Chinese factories closed for quarantine over the coronavirus outbreak has stoked fears over the impact to be had upon the global economy. Across China, various provinces have posted different dates for an extended shutdown of operations and factories as the coronavirus outbreak continues …

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New York Toy Fair 2020: Headstart International readies to launch its new sustainable plush line

The Australia-based global toy company, Headstart International, is preparing to bring its newest range of sustainable plush characters, Resoftables, to New York Toy Fair later this month. Resoftables is billed as a collection of ultra-soft plush animals, each produced from 100 per cent recycled plastic bottles, ‘offering consumers an eco-friendly …

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LEGO and PAW Patrol launch new audio content across Spotify, Amazon Music and other major streaming platforms

LEGO is launching a library of new audio content across the biggest music and audio streaming platforms of today, including Spotify, Amazon Music, Audible, Apple music, and Deezer. The new content will take the form of a series of audio plays set within LEGO’s worlds of LEGO Ninjago, LEGO Friends, …

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Spin Master taps Animaccord as global distribution partner for new animated series Super Dinosaur

Spin Master has tapped the international media and licensing specialist, Animaccord, to distribute the first season of the Super Dinosaur – the entertainment company’s latest animated property – across a number of international territories. 26 episodes of Super Dinosaur will be distributed to Russia & CIS, Eastern Europe, Baltic countries, …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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Brazilian toy industry projected to hit six per cent growth after successful 2019

While the narrative of the UK’s toy scene reads more like a Stephen King novel than a Mills & Boon, right now, the international space is showing a resolve – and even growth – in the Brazilian market. According to the Brazilian Association of Toy Manufacturers – or ABRINQ – …

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Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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Egmont is launching a new Milkshake! magazine for early years audiences

Egmont Publishing is to launch a new Milkshake! magazine later this month, bringing Channel 5’s multi-platform pre-school brand back to the publishing sector. During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year …

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Ricky Zoom lands second series for November 2020 as first products ready for launch

Following a successful debut at the end of 2019, Entertainment One’s international animated hit, Ricky Zoom has landed a second series, slated to air as soon as November this year. Ricky Zoom raced to success and achieved ‘outstanding ratings’ in multiple markets and across several platforms. It is currently a …

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It’s time to get involved with the March 2020 issue of ToyNews

The dust has (almost) settled over another Toy Fair season, meaning it’s time to get involved in the March 2020 issue of ToyNews. ToyNews is accepting copy submissions for this month’s run of product sector guides, including Collectables and Pocket Money Toys, Outdoor Toys, and RC Toys, so don’t miss …

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