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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

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Asmodee Entertainment appoints Games Workshop’s Christian Dunn as interactive game licensing manager

Asmodee Entertainment has appointed the 20 year licensing and publishing veteran Christian Dunn to the role of interactive games licensing manager. Dunn joins the team from Games Workshop and will principally be focusing on interactive licensing opportunities across Asmodee’s gaming brands, including Catan, Ticket to Ride, Dobble, Arkham Horror, Keyforge, …

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MGA’s Isaac Larian launches Operation: Pac-Man to equip US medical workers and hospitals battling Covid-19

The CEO and founder of MGA Entertainment, Isaac Larian has launched a new initiative Operation: Pac-Man to bring supporter together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues. The initiative has been launched following an increase in …

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Angry Birds lands on Netflix with new animated series scheduled for 2021

Rovio Entertainment has struck a new partnership with Netflix and CAKE that will see a new animated series Angry Birds: Summer Madness land on the streaming platform next year. Based on the world of Angry Birds, the run of 40 new 11 minute episodes will debut in 2021 and take …

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Coronavirus will slow but not scupper LEGO’s plans for 80 brand store roll out across China this year

The ongoing coronavirus pandemic will not scupper plans to roll out 80 new brand stores across China, the LEGO Group has insisted, despite the impact the virus has had on supply chains, its LEGOLAND parks and global offices. Speaking with the Asia Times, the Danish toymaker has underscored its design …

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Rachel Lowe to develop new puzzles, board games and card games for Beano

Award winning board game designer, Rachel Lowe has joined a brace of new licensing partners to develop and launch a new range of official Beano consumer products this year. The prolific board game creator has signed with the popular children’s property to develop, produce and market a collection of Beano …

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The Independent Toy and Gift Show explores September dates for its 2020 return

Following its announcement last week that this year’s The Independent Toy and Gift Show which was to be cancelled, organisers are now exploring the opportunity to host the show later this year, in September. Originally scheduled for its usual April slot on Tuesday, 21st and Wednesday 22nd next month, the …

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