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Stan Lee Universe lands comic book partnership with Archie Comics

One week after it presented its major plans to develop the Stan Lee Universe, Genius Brands International has entered into a comic book publishing agreement with Archie Comics to publish comic books and graphic novels based on the never before exploited Stan Lee IP. An iconic name in the comic …

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Hasbro turns on the pop culture tap with The Goonies Monopoly and Strange Planet card game

Hasbro has gone both retro-nostalgic and totally Gen Z in equal measures with the latest additions to its ever growing gaming division, tapping into the ’80s pop culture classic, Goonies for a One-Eyed Willy spin on Monopoly, and a new partnership with the webcomic and book series, Strange Planet for …

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Fairy Bricks charity left ‘devastated’ by theft of £400,000 worth of LEGO from its Huddersfield warehouse

Fairy Bricks, a charity initiative that sends LEGO to children in hospital has had £400,000 worth of toys stolen from its warehouse in Huddersfield. According to reports, around 18,000 boxes of the construction toy building kits were stolen leaving the organisation ‘devastated.’ Children helped by the charity have sent messages …

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Hasbro joins the Super Mario celebrations with new twists on Jenga and Monopoly

Hasbro has joined the list of toy companies celebrating 35 years of Nintendo’s best-loved plumber this year with the launch of two new Super Mario themed spins on its own classic games Jenga and Monopoly. The global toy company has joined the likes of LEGO to celebrate the anniversary of …

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Oddbods joins Fun to Learn magazine in new Redan Publishing partnership

The content creation, distribution, and licensing studio, One Animation has secured a deal with the pre-school magazine publishing house, Redan Publishing to bring Oddbods into its Fun to Learn magazine titles this month. Under the partnership, Oddbods will feature in the monthly magazine Fun to Learn Favourites from July 16th, …

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The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner …

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HoHo Entertainment on what toy partnerships could look like for Shane the Chef and CloudBabies

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

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It’s official! LEGO and Nintendo unveil the LEGO NES building kit and it’s a thing of beauty

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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Play-Room AIS’ Miles Penhallow to retire this September

Miles Penhallow, the head of toys and children’s gift at Play-Room AIS, is taking early retirement at the end of September this year following a successful 12 year tenure with the UK buying group. In a statement issued to ToyNews, Penhallow said he will be taking his leave of the …

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