Highlight

Orchard Toys appoints Kayes as its exclusive distribution partner

Orchard Toys has appointed Kayes of Cardiff as its exclusive distribution partner to the independent toy sector covering England, Wales and Scotland. Under the terms of the partnership, Kayes will carry the entire Orchard Toys product portfolio. Independent retailers will continue to be able to order split-pack quantities of Orchard …

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Mattel, Hasbro and Acamar Films among confirmed exhibitors at BLE 2022

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …

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Moose Toys to create more Magic at Licensing Expo

Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a collectible line based on global sales phenom Magic Mixies Magic Cauldron, as well as The Legend of Akedo, an action-packed line of collectibles that represents the …

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Sashay and play! Fisher-Price debuts RuPaul collectables

Fisher-Price has launched The Little People Collector RuPaul figure pack. Though this best-dressed set has shrunk down the 6’5 icon into 3-inch figurines, Fisher-Price promises that its Little People Collector set “is still guaranteed to provide BIG Queen MamaRu energy and style”.   First introduced in 2019, Little People Collector is …

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One for Fun to introduce Dream Beams glow-in-the-dark plush at Toymaster Show

One for Fun will be at the Toymaster Show in Harrogate with a brand-new UK distribution deal for glow in the dark plush range, Dream Beams. The brand, from Happy Line Toys, comprises cute plush glow in the dark characters, each given added collectability with imaginative back stories from a …

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Asmodee launches inclusive board game studio Access+

Asmodee has announced Access+, a first-of-its-kind board game studio adapting Asmodee’s hit titles for players with cognitive disabilities. Created using clinical data from Asmodee Research (the research and development department of Asmodee), Access+ games open up the fun world of board gaming to all by making the company’s top games …

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EXCLUSIVE: Sambro comes of age

It’s a milestone year for Sambro, with the Bury-based toy company celebrating 25 years in business and growth expected to hit nearly 40 per cent. CEO Paul Blackaby talks to ToyNews about what the next quarter century might bring, and why investing in Gen Z now will pay dividends later …

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TOYMASTER PREVEW: IMC Toys

IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during the Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets. Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK …

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START-UP STORIES: Mummy Made This

In the second of a new series honing in on new companies and fresh talent in the toy space, ToyNews chats to Anika Roberts, founder of Mummy Made This – a company supplying fun-yet-practical homeware – about her start-up journey, and how the need for five minutes of ‘me time’ led her …

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The LEGO Group launches LEGO City Missions

The LEGO Group has today announced a unique interactive experience for budding designers: LEGO City Missions. The new experience will take kids on a story-led building journey – putting imagination and creative experimentation to the test. It’s the latest innovation from LEGO City that lets children dive into an awesome …

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