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Brazilian toy industry projected to hit six per cent growth after successful 2019

While the narrative of the UK’s toy scene reads more like a Stephen King novel than a Mills & Boon, right now, the international space is showing a resolve – and even growth – in the Brazilian market. According to the Brazilian Association of Toy Manufacturers – or ABRINQ – …

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Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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Egmont is launching a new Milkshake! magazine for early years audiences

Egmont Publishing is to launch a new Milkshake! magazine later this month, bringing Channel 5’s multi-platform pre-school brand back to the publishing sector. During its day-part, Milkshake! is the top performing TV segment on a free-to-air channel and is currently experiencing a 15 per cent growth in kids’ viewership year …

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Ricky Zoom lands second series for November 2020 as first products ready for launch

Following a successful debut at the end of 2019, Entertainment One’s international animated hit, Ricky Zoom has landed a second series, slated to air as soon as November this year. Ricky Zoom raced to success and achieved ‘outstanding ratings’ in multiple markets and across several platforms. It is currently a …

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It’s time to get involved with the March 2020 issue of ToyNews

The dust has (almost) settled over another Toy Fair season, meaning it’s time to get involved in the March 2020 issue of ToyNews. ToyNews is accepting copy submissions for this month’s run of product sector guides, including Collectables and Pocket Money Toys, Outdoor Toys, and RC Toys, so don’t miss …

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Opinion: For the creator good – How the global toy industry is fostering talent and innovation

This week’s industry opinion comes from Steve Pasierb, CEO and Chairman of the Toy Association, and champion for the toy industry’s inventor, designer, and creative scene. He offers his insight on what the New York Toy Fair is delivering for the creative powers behind the industry.  Supporting global toy inventors …

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Mojo Nation launches first published title that will ‘teach anyone to invent board games and think creatively’

Aspiring toy and game inventors – or anyone with a flair for the creative – are going to want to take note, because Mojo Nation has just released its first published title that asserts it can teach anyone to invent a board game. Called The Snakes & Ladders of Creative …

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European marketing agency network We Are Family taps Norton PR as UK partner

The European agency network that specialises in kids, youth, and family marketing, We Are Family, has tapped Norton PR as its UK partner. We Are Family is designed to offer full service support for clients at all stages of their marketing, from initial product developments and research, to their local …

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The Entertainer launches Day of Play initiative with Young Minds in support of Children’s Mental Health Week

The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of Play; championing the importance of play in children for a happy, healthy mind and emotional wellbeing. The concept has been launched as an extension of the role the UK high street …

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Surprise results at Funko as Q4 2019 financials take 8 per cent dip

In a surprise turn of events in the narrative of the pop culture specialist, Funko has detailed lower than expected net sales of $214m in its preliminary fourth quarter 2019 results. The company reported its preliminary financial results for the quarter ended December 31, 2019 this week, showing that it …

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