Highlight

LEGO to invest $400m over next three years in its sustainability and social responsibility drive

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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Zimpli Kids details international distribution plans for its eco-friendly and educational ranges

Zimpli Kids has detailed its plans for the international distribution of its full eco-friendly and educational ranges of products. Over the past couple of years, the firm has been developing ranges specifically for the educational sector, to encourage the use of their products for multi-sensory play in educational environments. Due …

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MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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Games Workshop sees online sales surge over lockdown as latest financials beat expectations

Games Workshop is continuing to play its role as the Great British success story, having reported that trading in the three months to August 30th was ahead of the board’s expectations thanks in part to a solid online performance. The miniature wargaming company has said current estimates show sales of …

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Interplay UK welcomes swathe of new hires as it gears for continued growth and success

Interplay UK has detailed a swathe of new hires and a promotion across its sales, marketing, finance, and operations departments as the company supports its ongoing strategy to increase marketing activity, competitiveness, and distribution. New recruits include the former Spin Master executive, Mark Murray who has joined as UK sales …

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Licensing International names Graham Saltmarsh its new MD for UK division

Industry veteran, Graham Saltmarsh has been named the new managing director for Licensing International’s UK division, marking ‘the beginning of a bold new chapter’ for the trade organisation and its operations in the region. In this role, Saltmarsh will be responsible for advancing the business of licensing across all sectors …

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Yoto develops Mindfulness audio content for children and partners with Barnardo’s in kids’ wellbeing drive

Yoto, the team behind the award-winning Yoto Player children’s audio platform, has launched a new slate of mindfulness content, designed to introduce early learners to the topic of wellbeing. As part of the launch, the firm has also partnered with Barnardo’s for a money raising initiative for the children’s charity. …

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Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

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Yogi Parmar and Colin Farrow named interim joint MDs as Ian Edmunds leaves Toymaster

Colin Farrow and Yogi Parmar have been appointed as interim joint managing directors of Toymaster, following the departure of long-standing team member, Ian Edmunds who left the firm by mutual agreement this week. Both Farrow and Parmar have been with the company for over 30 years, and will continue with …

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Kids’ audio system Tonies adds Disney’s Frozen, Cinderella, Toy Story and Finding Nemo to the fold

The children’s audio system Tonies has added a slate of Disney and Pixar characters to its line up of licensed character Tonies, welcoming children’s favourites Frozen, Cinderella, Toy Story and Finding Nemo to the fold. The new characters will join the portfolio in October and November this year ahead of …

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