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Heathside Trading signs licensing and distribution deal for Chameleon’s Blendypen products

Heathside Trading has announced a long-term licensing and distribution deal for Chameleon’s patented Blendypen branded products, including Sprayza and Fineliners. Henry Belmonte, CEO of Chameleon, says: “Chameleon has long been at the forefront of stationery, art and toy innovation and we are ready to expand our global reach. We are …

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Flair welcomes back Verity Page

Flair GP has announced the reappointment of Verity Page, in the position of Head of Marketing. Verity Page, née Groom, re-joins the company’s sales and marketing division to build on her six-year history with the firm. She previously held the title of Marketing Manager at Flair, and played a fundamental …

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LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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WHAT’S IN STORE? I Educational toy retailer Chalkboard

For educational toy shop Chalkboard, “location, location, location” is everything. Situated on Battersea’s Northcote Road, the store is slap-bang in the heart of South London’s Nappy Valley, a place where, according to Chalkboard’s co-owner Chris Songprasert, you “trip over buggies and scooters and dogs” when you go for a walk. …

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Clementoni appoints Paul Fogarty as Country Manager UK and Ireland

Leading infant, science and puzzle brand Clementoni has announced the appointment of Paul Fogarty to the role of Country Manager UK and Ireland. Paul joins Clementoni with over 25 years’ experience in the toy and licensing industry, leading sales and marketing for multiple global brands including Mattel, Tomy and, more …

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TOYMASTER PREVIEW: Smart Toys and Games

The worldwide leader in multi-level logic games, Smart Toys and Games has a host of exciting new products to unveil at the Toymaster Show. Spring 2022 sees the arrival of three new editions in the brand’s bestselling IQ Games collection: IQ Love, IQ Stixx and IQ Six Pro. Each game is unique, with an innovative game mechanic; they offer varying …

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Moonbug launches CoComelon spinoff, It’s Cody Time

Moonbug Entertainment is launching It’s Cody Time, CoComelon’s first-ever spinoff channel featuring Cody Green and his family. The musical preschool series debuts on YouTube with two special episodes, “Cody’s Spy Song” and “I’m going to be a Big Brother”.   Since his debut on CoComelon back in 2019, Cody has grown …

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PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG. Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) …

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Kids Industries marks 20th birthday with brand update and Global Family Conference launch

In celebration of its coming-of-age 20th birthday and to reflect its continual evolution, family-focused marketing agency Kids Industries (KI) has today announced a brand update, to simply KI.  The name update for the established leader for insight, strategy and creative in the family market, whose clients include the likes of …

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Character Group’s turnover up by 22% according to half-year results

The Character Group has published its results for the half-year ending 28 February 2022. The success of its current portfolio of products has resulted in a very strong first-half performance for the business. Turnover for the period increased by 22 per cent to £90.9m, with an underlying profit before tax …

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