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Spielwarenmesse details Covid-19 safety measures for 2021 Nuremberg toy fair

Spielwarenmesse’s Nuremberg toy fair will be going ahead next year, with numerous health and safety features implemented to make the annual international gathering Covid-19 safe, the show’s organisers have confirmed. Among the numerous measures that will be taken and put in place at the international toy trade show, Spielwarenmesse 2021 …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Pokémon a Go: How The Pokémon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Panini and Epic Games launch new Fortnite Trading Cards collection

The collectable stickers and trading card specialist, Panini, has detailed the launch of its new line of official Fortnite trading cards, scheduled to land at retail this week. The new range has been developed in partnership with Epic Games, owners of the Fortnite franchise. The video game drops players on …

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Play-Room Toy Buying event cancelled as UK Government pause lockdown relaxation

AIS Play-Room has cancelled its upcoming toy buying event owing to the temporary pause on lockdown easing measures as stipulated by the UK government over the past week. The event was scheduled to take place on Tuesday 29th and Wednesday 30th of September. The group has initially received confirmation that …

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Zimpli Kids to donate 100 per cent of Rainbow Baff Bombz profits to the NHS

Zimpli Kids is donating 100 per cent of the net profits from its Rainbow Baff Bombz to NHS Charities Together, in a show of solidarity and appreciation of the effort of the NHS throughout the coronavirus pandemic. Rainbows have become a symbol of support for the NHS over the past …

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Toynamics welcomes Emma Finch to national account manager role for Skip Hop and Hape brands

Toynamics UK and Ireland has appointed Emma Finch to the role of national account manager. Finch previously worked at Skip Hop UK and brings with her a great experience of the nursery industry. In her new role, Finch will be active in integrating the Skip Hop and Hape ranges with …

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Design-led pre-school brand Lemon Ribbon eyes master toy partner in franchise-building plans

The brand extension, collaboration and licensing agency, Glue Creative Thinking is embarking on a mission to bring the children’s lifestyle brand and online platform, Lemon Ribbon, into the pre-school toy space by ‘tapping a gap in the market for a design-led pre-school property.’ Lemon Ribbon is an online activity hub …

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Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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