Highlight

LEGO launches its ‘Ready for Girls’ campaign with shocking new research on gender stereotypes

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of …

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The LEGO Group launches RMS Titanic

The LEGO Group has revealed an authentic replica of the most famous ship of all time, the RMS Titanic. For the first time, fans can now recreate the luxury liner in detailed LEGO brick form, 110 years since it was launched in Belfast in 1911. The LEGO Titanic is one …

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Acamar Films renews Bing partnership with master toy licensee Golden Bear

Acamar Films, producers of the multi-award-winning TV show Bing along with Brown Bag Films, has renewed its licensing deal with master toy licensee Golden Bear. The EMEA agreement, which extends the partnership for a further four years, will run until 2025. Golden Bear has seen huge success with its Bing …

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WOW! PODS win Best Collectables Award in Pop Insider Holiday Gift Guide

WOW! PODS, ‘The Collectible for Fans of Character Brands’, has won the prestigious Pop Insider Holiday Gift Guide Award for Best Gift: Collectibles Category. This adds to WOW! PODS recent wins in the UK at the BlogOn Awards (1st place in Collectables) and the Toy Shop UK Independent Toy Awards …

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Calling all whizz-kids! People of Play’s annual Young Inventor Challenge kicks off

People of Play (POP) is gearing up for its annual Young Inventor Challenge (YIC), sponsored this year by toy giants Goliath, Mattel, HABA, New Key Pet LLC, and Crazy Aaron’s. The YIC provides an outlet for young inventors to create, present and connect with toy industry professionals to receive professional …

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Confident? becomes first board game to be certified as carbon neutral under Amazon’s Climate Pledge Friendly Program

Confident Games’ flagship product, the family party game Confident?, has earned the Carbonfree® Certified label for carbon neutrality from Carbonfund.org Foundation. It becomes the first board game to receive the certification, which covers all six regional editions of the game sold in the US, UK and Europe. The game is …

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LEGO Group launches Doom the Gloom to help families become “digitally smart”

The LEGO Group has launched a new programme of fun interactive guides, games and play activities designed to help parents raise digitally smart families.   At a time when we are spending more time online than ever before, the new experiences explore and promote a better understanding of key digital citizenship skills such as digital empathy, screen time management, and privacy and safe sharing among the whole family. The …

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Dr. Seuss kicks off Christmas with a raft of brand-new licensing partnerships for The Grinch

Dr. Seuss Enterprises, the leading global children’s entertainment company, is welcoming the holiday season with a broad and diverse licensing program for one of its most iconic properties, the Grinch. Building off the success of Grinchmas 2020, which saw early sellouts and record sell-through rates, this year’s programme for The Grinch will focus on a premier global …

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Mattel UK and celebrity Ferne McCann team up for Barbie Dreamhouse competition

Ferne McCann, star of ITV2 hit First Time Mum has revealed her daughter Sunday’s bedroom makeover for the first time, and launched a nationwide competition giving parents a chance to win an incredible Barbie Dreamhouse-inspired bedroom makeover for their child. Sunday’s first ‘big girl’s bedroom’ has been designed to look …

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Schleich partners with National Geographic Kids for new Wild Life play sets

German toy manufacturer Schleich has teamed up with National Geographic Kids to launch a series of new sets designed to get children excited about animal and nature conservation through play. United by a common mission to make it fun for kids to learn about the world, the collaboration, which is …

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