Highlight

Confident? becomes first board game to be certified as carbon neutral under Amazon’s Climate Pledge Friendly Program

Confident Games’ flagship product, the family party game Confident?, has earned the Carbonfree® Certified label for carbon neutrality from Carbonfund.org Foundation. It becomes the first board game to receive the certification, which covers all six regional editions of the game sold in the US, UK and Europe. The game is …

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LEGO Group launches Doom the Gloom to help families become “digitally smart”

The LEGO Group has launched a new programme of fun interactive guides, games and play activities designed to help parents raise digitally smart families.   At a time when we are spending more time online than ever before, the new experiences explore and promote a better understanding of key digital citizenship skills such as digital empathy, screen time management, and privacy and safe sharing among the whole family. The …

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Dr. Seuss kicks off Christmas with a raft of brand-new licensing partnerships for The Grinch

Dr. Seuss Enterprises, the leading global children’s entertainment company, is welcoming the holiday season with a broad and diverse licensing program for one of its most iconic properties, the Grinch. Building off the success of Grinchmas 2020, which saw early sellouts and record sell-through rates, this year’s programme for The Grinch will focus on a premier global …

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Mattel UK and celebrity Ferne McCann team up for Barbie Dreamhouse competition

Ferne McCann, star of ITV2 hit First Time Mum has revealed her daughter Sunday’s bedroom makeover for the first time, and launched a nationwide competition giving parents a chance to win an incredible Barbie Dreamhouse-inspired bedroom makeover for their child. Sunday’s first ‘big girl’s bedroom’ has been designed to look …

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Schleich partners with National Geographic Kids for new Wild Life play sets

German toy manufacturer Schleich has teamed up with National Geographic Kids to launch a series of new sets designed to get children excited about animal and nature conservation through play. United by a common mission to make it fun for kids to learn about the world, the collaboration, which is …

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Miniland, dantoy and LEGO win big at 2021 Play for Change Awards

Toy Industries of Europe (TIE) has revealed the winners of the 2021 Play for Change Awards. The winning entries were announced by jury chairman John Baulch during a virtual ceremony during which EU Commissioner for Equality, Helena Dalli, underlined the important role of the toy sector in driving positive change …

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Casdon Toys continues expansion with another new senior hire


Casdon Toys is expanding its team further with the appointment of Kate Watson as UK National Account Manager. A familiar face in the toy industry, Kate has previously held positions with Schleich UK and Hasbro, and brings a wealth of experience to the role at Casdon, where she will have responsibility for managing all national accounts …

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ViacomCBS Consumer Products to share Diversity & Inclusion insights plus new toy research during BLE Day 2 keynote

ViacomCBS will share insights from its corporate Diversity & Inclusion efforts with a specific focus on its recently conducted toy research study during Brand Licensing Europe’s second day keynote. Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products will lead the keynote and review the impact on culture, community and …

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Mattel Creations announces the Hot Wheels x Gucci Cadillac Seville

Mattel Creations, the design collaboration and direct-to-consumer platform of Mattel Inc, is adding to its growing list of creators with a unique Hot Wheels collectible to mark high-end fashion house Gucci’s 100thanniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the legendary Seville by …

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Rubies to bring Numberblocks characters to life with new costume license

Rubies, the world’s largest manufacturer and distributor of fancy dress, has welcomed yet another impressive license to their extensive portfolio with the announcement that the company is the official dress-up licensee for children’s TV show Numberblocks, One of the biggest shows on television and online, Numberblocks is a BAFTA award-winning …

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