Highlight

Chicago Toy & Game Group re-brands under the name People of Play

The Chicago Toy & Game Group is re-branding under the name People of Play. Led by Mary Couzin, the founder of Chicago Toy & Game Group in 2003, People of Play will continue the mission of promoting innovation, creativity, and connectivity in the toy and games industry. The organisation is …

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Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Crayola appoints new executive of communications and diversity, equity and inclusion manager

Crayola has made its latest move to broaden its diversity and inclusion efforts within the company with the appointment of a new executive communications and diversity, equity and inclusion manager. The firm’s longstanding executive, Karen Kelly has been appointed to the position, where she will be responsible for implementing the …

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Panini launches re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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PlayMonster appoints Jeff Freeman to VP of global operations at a “very exciting growth period” for the firm

PlayMonster has appointed Jeff Freeman to the role of vice president of global operations effective immediately. The latest move comes hot on the heels of the recent appointment of Tim Kilpin to the position of president at the US toy firm. Freeman is a veteran senior level business management and …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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Hasbro, The Pokemon Company and Penguin among first Festival of Licensing exhibitors

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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Hamleys’ CEO is to step down just seven months after being appointed to the role

The chief executive of Hamleys is to step down, just seven months after being appointed to head up the iconic toy retailer. David Smith, the former Debenhams and the Body Shop executive was named Hamleys CEO in January this year and will be leaving the company at the end of …

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US game designer finds humour in the global pandemic through Kickstarter project Surviving Quarantine

A US game designer has taken to Kickstarter to launch a new family tabletop game designed to help players around the world make light of and find the humour in the global pandemic. The game has been billed as a ‘play on the madness of the pandemic’ challenging players to …

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M&S to cut 7,000 jobs as coronavirus pandemic facilitates ‘material shift in trade’

Marks & Spencer has announced its plans to cut 7,000 jobs over the next three months across its stores and management, stating that the coronavirus pandemic has made it clear that there has been a “material shift in trade.” The grocery and department store chain has been hit hard by …

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