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New York Toy Fair: Konami readies to showcase latest Yu-Gi-Oh! Trading Card Game line up

Konami Digital Entertainment is taking to New York Toy Fair, kicking off later this week and into next, with a new 2020 Yu-Gi-Oh Trading Card Game line up. This year will see a swathe of staggered releases among the popular trading card game portfolio that will include duelling accessories, movie …

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Netflix picks up Spin Master’s latest animated series Mighty Express

Spin Master Entertainment’s new CG-animated series Mighty Express has been picked up by Netflix to debut globally (excluding Canada) in September this year. The 52 x 11-minute series is executive produced by Spin Master Entertainment’s EVP Jennifer Dodge and co-CEO Ronnen Harary, alongside the Canadian outfit, Atomic Cartoons, providing animation …

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Playmobil launches its first digital-physical-spanning collectable EverDreamerz

Playmobil has launched a new digital-meets-real world concept for 2020 that taps into the current demand from the collecables market with EverDreamerz. The new line has been developed with the aim of delivering a ‘new way for youngsters to immerse themselves in creative storytelling,’ as each box comes with collectables …

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Mattel encouraged by ‘progress and momentum’ reflected in Q4 and 2019 results

With $4.5 billion in sales for its Q4 and full year earnings for 2019, Mattel has come out flat on the year prior, beating the expectations of industry and market analysts. For the US toymaker, Q4 revenue declined three per cent to $1.47 billion, reflecting the numerous challenges that the …

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Jazwares named first toy partner for the hit YouTube channel CoComelon

Treasure Studio Inc, the team behind the hit YouTube channel CoComelon, has tapped Jazwares to create the first line of toys inspired by the musical and educational 3D video series. Launched on YouTube back in 2006, CoComelon boasts more than 72 million subscribers and over 2.5 billion monthly views. It …

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Woodbridge independent Toytown to shut up shop after more than 30 years

The Woodbridge independent toy shop, Toytown is preparing to close its doors for the last time this month, ending a High Street legacy that has spanned three decades. Run by sibling owners, Simon Adams and his sister Kym Blowers, Toytown has stood proud along Woodbridge’s Church Street for some 34 …

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EOLO Toys enjoys 32 per cent growth thanks to successful international expansion

International expansion for the outdoor toys specialist, EOLO Toys has helped the company to a 32 per cent growth over the course of the last year, setting the firm up for what it believes will be a promising 2020. The company has cited that among the common trends running through …

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BlogOn launches BlogOn Kids influencer event for brands, children, and families

BlogOn is growing its portfolio of events further for 2020 with the launch of BlogOn Kids, an event curated for influencer kids and their families. Taking place on Thursday, July 30th at The Coppid Beech Hotel in Bracknell, the event will enable families and children to get hands on with …

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New York Toy Fair 2020: Wicked Cool Toys to unveil Micro Machines Super Van City

Last year, Hasbro appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s hit brand, Micro Machines. This year, Wicked Cool Toys has revealed a first look at the brand’s new Super Van City. Available from autumn this year, Super Van City is the cornerstone …

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