Highlight

The Toy Association teams with Clamour to launch first Toy Fair Everywhere Influencer Choice List

The Toy Association has teamed up with the producers of largest annual industry summit for professional influencers, Clamour, for the first Toy Fair Everywhere Influencer Choice List. Toy Fair Everywhere is a new series of virtual market weeks that offers toy manufacturers, buyers, media, and key stakeholders in the toy …

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Zee Productions launches new puzzles under its Rock Saws and Bellica imprints

Preparing to celebrate its first anniversary this year, Zee Productions is readying for the launch of a raft of new puzzles this autumn, designed to shake up the market with its own rock ‘n’ roll approach. Originally developed by Zee Productions’ own self-proclaimed metal-head, Steve Beatty, the Rock Saws label …

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Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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Genius Brands and POW! Entertainment to develop Stan Lee Universe

Genius Brands has secured a new and ground breaking deal with Stan Lee’s POW! Entertainment to create the Stan Lee Universe. Under the deal, Stan Lee Universe will assume worldwide rights to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising …

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Acamar Films expands its licensing and marketing units to meet global demand for Bing

Acamar Films has created a dedicated UK team and strengthened key global roles within the outfit to better service the growing demand for its flagship property, Bing, on the world stage. As pre-school property’s popularity continues to increase in the UK, Louise Simmonds has joined Acamar as head of UK …

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Asmodee launches its #PlayItOutdoors campaign to get fans board gaming outdside this summer

Asmodee is launching its own summer competition under its new #PlayItOutdoors campaign, a movement to encourage games fans to take their favourite titles outside and stand the chance to win a £2,000 every week. With the Covid-19 pandemic leaving many families stuck largely at home this summer, Asmodee is promoting …

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The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Rocket Licensing eyes toys and publishing deals for CBeebies’ English language learning series Yakka Dee!

Rocket Licensing is looking to secure toy and publishing partners, as well as specialists in educational products and resources, for the popular CBeebies show Yakka Dee, an English language learning series for pre-schoolers learning to talk. The series is also targeted at children with speech difficulties, and those learning English …

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Aardman secures major deal with Tencent Video for Shaun the Sheep video streaming in China

The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …

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