Highlight

BEYBLADE gets its own official TikTok channel

Japanese IP Specialist ADK Emotions (ADK) continues to accelerate the growth of BEYBLADE in key international markets, adding an official TikTok channel to the brand’s digital ecosystem that now includes YouTube, Instagram and Facebook. Embracing consumer demand for shorter form and socially accessible content, @beyblade_official showcases a variety of fast-paced …

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The Hasbro football and netball charity tournament is back – sign up now!

The Hasbro Charity 7-a-side Football and Netball Tournament is making a return this year on Friday 8 July 2022 at Brunel University Sports Grounds, Uxbridge, and now is the time to sign up your team and secure your place in the event. The sporting extravaganza will start with registration from …

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LEGO CON returns on June 18

LEGO Group is inviting brick fans all over the world to join the second annual LEGO CON event, following the success of last year’s virtual event. Kicking off on June 18, the event includes a sneak peek behind the scenes to discover the amazing new things the LEGO Group has on …

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VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail …

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TOYMASTER SHOW: Casdon Toys

The team at third-generation family-run business Casdon Toys are looking forward to highlighting a host of new products as well as a brand-new licence at the Toymaster May Show, which begins today at The Majestic Hotel, Harrogate. A major focus during the show will Joseph Joseph, the latest licence in …

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‘Squishmallows on Roblox’ reaches #1 toy game status

Jazwares has announced that its recently launched Squishmallows on Roblox game has successfully become the #1 toy game by concurrent players on the platform. Having launched in December 2021, Squishmallows on Roblox has emerged as a metaverse gaming sensation, expanding the world of the immensely popular Squishmallows brand and fusing …

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Autumn Fair over 75% booked

The countdown is on for the UK’s leading marketplace for wholesale Home, Gift, Fashion, and Sourcing, Autumn Fair, which takes place on the 4-7 September at NEC Birmingham, with the show almost fully booked and a host of industry-leading bellwethers set to showcase their latest collections. Timed to get retailers …

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Mattel unleashes Jurassic World Dominion toy range on London to mark National Dinosaur Day

To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of kids are convinced dinosaurs are still alive – while 49 per cent think some can still be found in the UK. The research was commissioned by Mattel to launch the …

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Simba Dickie Group signs on as licensee for Dino Ranch

Simba Dickie Group has signed a toy licensing deal for Boat Rocker‘s Dino Ranch, as the preschool hit continues to rapidly expand its global footprint. The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other …

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Playmobil UK welcomes Kate Holman to the team

Kate Holman has joined Playmobil as the new Senior National Account Manager with a focus on the toy specialist channel. Kate brings with her a wealth of knowledge and industry experience, having held a senior national account role at Kids2 for the last three years, as well as buyer roles …

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