Highlight

Squishmallows launches competition to mark 100 million sales

Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary, has announced a significant milestone: over 100 million Squishmallows have been sold since the plush toy line first came to market in 2017. As part of the celebration, the Squishmallows brand will launch a #GetGoldenHans video hashtag …

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Perch acquires Gutter Games, makers of #1 Amazon UK game Beat That!

Perch, a leading acquirer and operator of Amazon and other D2C brands at scale, today announced the acquisition of its first British brand, Gutter Games. This marks the first closed acquisition in Europe since Perch established a local market presence. Gutter Games is a much-loved UK games publisher with over …

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The Retail Trust launches new fundraising appeal after demand soars by nearly 90%

Industry charity the Retail Trust has begun a fundraising appeal after demand for its services for retail workers rose by nearly 90 per cent due to Covid-19. It is calling on people to support the appeal by walking, running, swimming or cycling four miles, donating a minimum of £4 and …

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Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November). Disguise will design, market, manufacture …

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Kids Industries’ Gary Pope on the importance of play – yes, even if it’s virtual

“I could tell you that the explosion of gaming in the hearts, minds and wallets of our children is because of technical advancement, because of wonderful narrative and compelling characters, because of the nefarious arts of marketing, or because of the addictive nature of the soon to be banned loot …

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MadeForMums announces winners of its 2021 Toy Awards

MadeForMums, the UK’s number one parenting site for product reviews, has announced the winners of the MadeForMums Toy Award 2021, as judged by kids, recommended by parents and approved by experts. Ranging from a £3.99 fidget toy to a £300 mega playset, this year’s festive winners include toys from well-known …

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Have a creepy crawly Christmas: HEXBUG launches new additions to popular STEM toy range

Just in time for those festive wish lists, HEXBUG has made an upgrade to its collectable JunkBots range and added a host of new products to its Mobots and Micro Robotics Creatures ranges of creepy-crawly robotic toys. The latest products are: MoBot Speed Shot: RRP £24.99. Age 5+ HEXBUG Wasp: RRP £19.99. Age …

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Latest issue of Senet magazine on sale now

The sixth issue of Senet, the independent print magazine “about the craft, creativity and community of board gaming”, has just launched. Features include an exclusive conversation with Ticket to Ride creator Alan R. Moon; a deep dive into dexterity games, including interviews with the creators of Flip Ships, What Next? and …

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IMC Toys boosts UK sales team 

Leading toy company IMC Toys has promoted Lisa Cox to UK Sales Manager and appointed Kieran Smith as National Account Manager. The boost to the UK team reflects the company’s success over the last 18 months, and its ambitious growth plans for the future. The appointments expand the IMC Toys …

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Hasbro hires Carrie Ratner to lead global corporate communications

Hasbro has announced the hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications.  In this strategic role, Ratner will be responsible for leading Hasbro’s external and internal corporate communications and storytelling strategy with Hasbro’s brands and purpose at the centre. She will direct Hasbro’s corporate communications team and …

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