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Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Online marketplace OnBuy sets new growth record of 24,000 per cent

The online marketplace, OnBuy has revealed record growth figures of 24,000 per cent GMV growth for the end of this fiscal year. The firm has landed the impressive result just four years after first launching onto the scene. The latest figures cement OnBuy’s strong market position. The marketplace also announced …

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Moose Toys underlines mission to ‘keep ahead of the innovation curve’ with latest Christmas picks

Moose Toys is keeping ‘ahead of the innovation and design curve’ this season, as it unwraps a trio of new launches in the youth electronics and fashion dolls sectors. Squeakee the Balloon Dog, Gotta Go Flamingo and the fashion doll line FailFix are each tipped to be big numbers for …

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Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Hamleys expansion and investment ‘will be significant and worthy of a 260 year old brand’

Hamleys is pushing forward with expansion plans for its 260 year old toy selling business which includes a refurbishment of its iconic London store on Regent Street and the potential to open new stores across the UK. The toy retailer’s current owner Reliance Brands has underlined its plans to for …

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Hasbro launches its Cans of Kindness Play-Doh campaign to celebrate teachers around the globe

Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day. The Play-Doh brand is calling on consumers around the world (well, …

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Fiesta Crafts ‘left devastated’ after thieves target company’s offices in Waltham Abbey

Fiesta Crafts has been “left devastated” this week after thieves targeted the company’s offices in Waltham Abbey on Monday night, taking laptops, Macs, and vital tech equipment. The traditional toy and crafting company had persevered with operations during the UK’s lockdown. Thieves also caused “considerable damage and disruption” to the …

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