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Vivid partners with pocket.watch to bring YouTube sensation Love, Diana toys and accessories to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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SmartMax launches latest expansion to its best-selling My First range

The award-winning pre-school magnetic construction sets brand, SmartMax, is expanding its My First collection with the launch of three new sets this summer. Joining the ever-growing line-up this season is the My First Vehicles, Animals, and Sounds & Senses, each designed for kids aged one to five. The launch marks …

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Asmodee’s Dobble partners with Great Ormond Street Hospital Children’s Charity

Asmodee has struck up a new partnership with Great Ormond Street Hospital Children’s Charity to raise vital funds to support seriously ill children from across the UK being cared for at the hospital. As well as working together on projects to introduce children to the benefits of playing games, Asmodee …

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BTHA calls for Government guidance revision over post-Brexit product labeling

British companies are being given an extension on the deadline to comply with new UKCA marking requirements, allowing responsible toy companies to ensure compliance with safety standards on products as set out by the Government. The move follows extensive rallying from the British Toy and Hobby Association, who has been …

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Jazwares met with ‘incredible demand’ for CoComelon debut toy line as toymaker rushes to replenish retailers

Jazwares has been met with ‘incredible demand’ for its CoComelon toy line, range of plush, vehicles, figurines, and role play toys that made its debut at retail this year and marks the first toy launch for the popular pre-school 3D animated series. The toy firm has stated that it is …

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LEGO sees first half sales and profits increases as Technic, Star Wars, Classic, and Harry Potter lead the charge

LEGO has recorded increases in both sales and profits for the first half of 2020, facing down the challenges put in place by the Coronavirus and the subsequent lockdown measurements across the globe. The Danish toy maker saw revenues for the first half of the year rise by seven per …

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Playmobil starts its countdown to Christmas with latest Advent Calendar line-up

Playmobil is starting the countdown to Christmas early with the unveiling of this year’s collection of Playmobil Advent Calendars, featuring figures, animals, vehicles, and accessories behind every door. The toymaker is marking the season with the launch of four new calendars this year, including the Christmas Toy Store, the Playmobil …

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Toynamics kicks-starts Skip Hop distribution with retailer marketing support

Toynamics has begun its exclusive distribution of Skip Hop products to retailers across the UK and Ireland, delivering the pre-school brand’s products across seven categories including changing bags, on-the-go accessories, bath time, nursery gear, playtime, baby gyms, and the zoo toddler essentials. These ranges combined have over 150 quality products …

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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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