Highlight

WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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TIE calls out illegal traders and online platforms as fake toys top EU’s Safety Gate list of concerns

Fake toys have topped the list of concerns presented within a European report warning consumers about dangerous goods and products across the region. A total of 655 public alerts for toys were submitted on the Europe-wide warning system known as the EU Safety Gate last year, with toys from illegal …

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Green Board Game Co supports World Autism Awareness Week at AKO Autism Expo

The Green Board Game Company has shown its continued support of World Autism Awareness Week, having once again exhibited at the AKO Autism Awareness Expo at Brunel University. A forum created specifically for those in search of more insightful information on the minefield of autism, the event took place on …

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LIMA reveals 2019 International Licensing Awards finalists

The ballot for the 2019 International Licensing Awards has been finalised, featuring 154 nominees vying for the prestigious industry honour. For the first time in the Awards’ 33-year history, submissions and judging have been held online, encouraging more international submissions than ever before. The judging panel included nearly 150 executives from …

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Craft Buddy secures supplier agreement with London and Whipsnade Zoos

The craft and hobby designer, Craft Buddy will be supplying the international conservation charity ZSL (the Zoological Society of London) two Zoos – London Zoo and Whipsnade Zoo – with products from its Crystal Art brand. The new supplier agreement also includes a programme of in-store demo days, so that …

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The Toy Trust donates £10,000 to Mozambique’s Cyclone Idai relief efforts

Following the devastating cyclone that has hit South East Africa, The Toy Trust Committee has agreed to donate up to £10,000 on behalf of the UK toy industry to two charitable relief efforts to help in the region. Christian Aid, Samaritan’s Purse and Shelter Box will all receive £3,325 from …

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Fundamentally Children partners with 360 Play for Good Toy Zone initiative

Fundamentally Children has secured a new partnership with 360 Play for its parent and family education-focused Good Toy Zone. The first phase of this new partnership will see three play days, showcasing Good Toys in 360 Play’s Stevenage venue, with the Good Toy Zone team on hand to promote play …

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Boots warns of possible store closures in the UK

The US owner of pharmacy chain Boots has warned of possible store closures in the UK as it tries to cut costs. Walgreens Boots Alliance said it would take “decisive steps” to reduce costs as part of a company-wide “significant restructuring”. The move comes after the chain said it had suffered its …

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Funko reveals Avengers: Endgame line-up

Funko has been busy the past few months, preparing to launch an extensive line-up of Pop Vinyl figures based on the upcoming Hollywood release, Avengers: Endgame. The first details of the range have emerged as a collection of images, following the recent movie poster reveal, in which it was confirmed …

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Panini is launching a Tour de France sticker album as famous yellow jersey turns 100 this year

The race is on for collectors to become King of the Sticker Album this summer as Panini prepares to launch its first Tour de France sticker album. The news was wonderfully first reported by the French newspaper, Le Journal du Dimanche, which detailed promotional posters featuring the defending champion Geraint …

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