Highlight

Disney Stores celebrate Aladdin UK release with Make-A-Wish partnership

Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in the UK and Europe with a Make-A-Wish collaboration to help deliver life-changing wishes for seriously ill children. Disney Stores across the UK and Europe are inviting guests to visit their local store on Saturday, May …

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Mattel extends DC Universe partnership and lines up new DC Super Hero Girls content

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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BLE 2019 to celebrate the British and European animation industry

Brand Licensing Europe will be shining a spotlight on the British and European animation industry this year, with a special pavilion and keynote focusing on the vibrant sector. The BLE team is now inviting studios to come forward and take part in this year’s special showcase. “The animation industry in …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences. The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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More than 800 companies donate to Spielwarenmesse’s charity support campaign

Around 800 companies who exhibited at Spielwarenmesse earlier this year have made donations spanning cuddly toys to traditional board games to numerous welfare institutions in and around Nuremberg, as well as SOS Children’s Villages across Germany. The donations – made following this year’s successful Spielwarenmesse in February – filled more …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Disney-Pixar release latest Toy Story 4 trailer

Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …

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