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Spin Master named master toy licensee for Skydance Animation

Skydance Animation has announced a multi-year agreement with Spin Master, under which the global children’s entertainment company will become the studio’s master toy licensee. The first feature property included under the agreement is Apple Original Film Spellbound, directed by Vicky Jenson, which will debut globally on Apple TV+. Spin Master will bring characters from …

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Law firm Foot Anstey and the Retail Trust join forces for anti-harassment initiative

National law firm Foot Anstey LLP and the UK’s retail industry charity, the Retail Trust, have launched a new certification aimed at protecting and reassuring shop workers as they face rising levels of abuse and inappropriate behaviour.   Several well-known retailers are now in talks to commit to The Retailers Against …

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Vivid Goliath cracks the case(file) with new true-crime game launch

As part of its expanding true crime inspired games portfolio, Vivid Goliath is set to launch Casefile: Truth and Deception later this year. Named one of the Podcasts of the Decade by Spotify, Casefile is a true-crime podcast which examines real crime cases from across the globe, exploring all the …

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Heathside Trading signs worldwide licensing deal for Destination board games

Toy and games distributor Heathside Trading has announced a worldwide licensing deal for the Destination brand of board games. The deal was negotiated at the London Toy Fair and signed last week. The Destination London board game was notably featured on the original series of BBC’s Dragons Den and had …

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Melissa & Doug partners with the Sustainable Packaging Coalition

Melissa & Doug, the global toy company known for its wooden toy portfolio, has joined the Sustainable Packaging Coalition (SPC) and How2Recycle to advance its commitment to Project Restore. To celebrate Global Recycling Day, the announcement elevates awareness for Melissa & Doug’s sustainability efforts and its goal for 95% of its …

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Character Options details new range of Yu-Gi-Oh! figures

Character Options has shared details of the latest range of products to join its portfolio. With collectables from the cult manga, anime series and trading card game, Yu-Gi-Oh! will launch in summer 2022 with a raft of marketing to support the brand. Now in its 25th anniversary year of the …

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Jon Spalding named Head of UK Consumer Products & Hardlines EMEA for Mattel                                                      

Mattel has announced the appointment of Jon Spalding as Head of UK Consumer Products & Hardlines EMEA. In his new role, Jon will be leading the UK Consumer Products team and will take Regional Leadership for the Hardlines category across EMEA. Jon joins Mattel from the Brand Development & Consumer …

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Smart Zone (HK) launches Mighty Wheels digital marketing campaign

Smart Zone (HK) is launching a digital marketing campaign for Easter to entertain families across the UK and Ireland with the new Adventures of Mighty Man YouTube Series. The campaign will promote the first series of 12 animations featuring Mighty Man and his team of Mighty Wheels trucks, available to …

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Exploding Kittens appoints Jed Paulson as Chief Commercial Officer

Exploding Kittens, the hit tabletop game creator, has named Jed Paulson as Chief Commercial Officer (CCO). Paulson joins Exploding Kittens with over 20 years of experience leading digital marketing, e-commerce and technology for multiple global retail companies, including Rad Power Bikes, eBay, Free People, REI, Aritzia, and more. “Exploding Kittens …

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Magformers launches first licensed toys with Baby Shark Stick-O sets

Magformers UK Ltd is introducing its first ever licensed products by bringing the Baby Shark global phenomenon to the magnetic construction toys category. The company has launched the Baby Shark Friends Set and Baby Shark Family Set in its latest Stick-O range of leading magnetic toys for preschool children. The …

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