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A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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Barbie and Uno sales help Mattel to better than expected second quarter earnings

Barbie and Uno has seen both kids, families, and Mattel through the coronavirus pandemic as the global toymaker beats it quartlery sales expectations, buoyed by a surge on families keeping their kids entertained through lockdown. Mattel said it was expecting its sales to improve in the coming months, compared with …

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Mulan, Star Wars, and all four Avatar sequels delayed over COVID-19

Disney has delayed the release of a trio of major films this year, citing the ‘global health crisis’ that has come out of the coronavirus pandemic. The live action re-make of Mulan – originally planned for a March release this year, but hoping to make an August launch – has …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Music maestros take note – LEGO Ideas launches a playable Grand Piano set

Well, LEGO’s gone and done it again – yet another reason to hand over the wallet and clear out some space on your bookshelves. This time it’s the launch of its actually playable, LEGO Ideas Grand Piano set. The launch is the latest from the LEGO Ideas collection, the platform …

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MadeForMums has launched its search for the top Christmas toys for 2020

The UK product review platform MadeForMums has opened entries for its search for the top Christmas toys for 2020. Winners of the awards be receive the MadeForMums Toy Xmas Toy 2020 accolade. Those worthy of the accolade will be featured, with a click-to-buy link, as Christmas must-buys on the platform’s …

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