Highlight

The bottom line: Why businesses need to take the ‘sustainable’ hit now

Trudi Bishop returns to the pages of ToyNews to promote the message of sustainability within the industry, this time with a call to action for the toy makers that any hit taken in the short term will pay off in the long. The groundbreaking movement by the young environmentalist Greta …

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Zimpli Kids lands licensing partnership with Ryan’s World

Zimpli Kids has secured a new licensing partnership with pocket.watch for a range of official Ryan’s World branded products. The worldwide licensing deal will witness the launch of new products based on the YouTube megastar. His YouTube channel, Ryan ToyReview, currently has over 17 million subscribers and boasts around 26 …

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BTHA hands Alan Munn the Toy Trust Outstanding Contribution award at 2019 Industry Day

The BTHA has presented Alan Munn with the Toy Trust Outstanding Contribution award for 2019 for his ‘outstanding dedication in providing services and time to the Toy Trust.’ The title was handed to Munn at this year’s BTHA & TRA Industry Day that took place this week. Graham Canning, chairman …

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Devon’s Thomas Moore Toymaster becomes biggest LEGO outlet in the South West

A Devonshire toy shop has become the proud owner of the mantle ‘the biggest LEGO outlet in the South West,’ having just undergone a refurbishment to make its toy brick department even bigger. Thomas Moore Toymaster in Exeter was already famous in the region for its impressive LEGO department. The …

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Indie video game Shovel Knight returns to Kickstarter for board game adaptation

The multi-million best-selling indie video game Shovel Knight has returned to Kickstarter to appeal to fans, this time in the form of a new physical board game adaptation. The original digital title was launched to the crowdfunding platform back in 2014 when it entered the fray with the initial goal …

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Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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LOL Surprise secures major sponsorship of UK family festival Camp Bestival

MGA Entertainment’s L.O.L. Surprise! is returning to the UK’s family festival, Camp Bestival this summer, having just secured a sponsorship deal for the second year. The partnership will feature the best of the collectable phenomenon within a dedicated area throughout across the show’s three days on July 26, 27, 28, …

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Schleich UK to launch heavyweight marketing campaign for Horse Club

Schleich UK has detailed plans for its first mainstream TV campaign for the rapidly-growing Horse Club brand –  a heavyweight campaign that begins this month. It features both traditional TV advertising, VOD, and digital coverage, including You Tube pre-roll. The 30” Horse Club TVC will introduce the Horse Club story …

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Rob Trup launches toy shop marketing campaign The Real Store Club

I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for …

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Trump halts plans to hit toys with suspension of $300bn worth of tariffs on China

The Trump administration has halted its plans to impose tariffs on $300 billion worth of List Four goods, which would have included a 25 per cent tariff on some tabletop games, toys and video games. The suspension of the planned $300 billion worth of additional tariffs on selected goods from …

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