Highlight

Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town. The festival – which took place between August 16 and 26 – is …

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Canal Toys kicks off Q4 with Disney Channel sponsorship campaign

The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel. Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY. Planned by Generation Media, …

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Toymaster builds on British Garden Centres partnership with another raft of four

The UK toy shop buying group, Toymaster has expanded its partnership with British Garden Centres even further, adding a raft of four new sites to its growing portfolio. Building on a growing fleet of British Garden Centre partnerships, the latest swathe to join the Toymaster brand, include Hemel Hempstead Garden …

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Kosmos has sold more than four million Exit – The Game titles since 2016

Kosmos is continuing to see growth for its popular portfolio of Exit – The Game tabletop gaming titles, having finished the first half of 2019 as the number one game among the strongest game brands, led by sales, from January to June. Exit – The Game has now managed to …

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Autumn Fair 2019: “It’s more important than ever for retailers to listen to each other”

For anyone heading to Birmingham’s NEC this September for your annual instalment of Autumn Fair antics, you can rest assured – things won’t be how they’ve ever been before. 2019 marks a year of sweeping changes to the show that has become a permanent and must-attend fixture in the industry …

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Barbie to be honoured with Brand Icon Award at 60th Clio Awards ceremony

The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses. Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Topps champions the launch of its Match Attax 2019/20 trading card game

Topps has launched its Match Attax 2019/2020 trading card game just this week, promising football fans to deliver them the best incarnation of the popular collectable range to date. “We’re back, and back with a bang,” said the firm via its press release, that went on to state that the …

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Independent Toy Awards shows retail’s support of inclusivity but “there’s still a lot to do”

Among an extensive list of winners of this year’s Independent Toy Awards – the annual Awards voted for by the UK’s indie toy retail scene – praise has been handed to an evolving industry for its better adoption of inclusivity within the toy box. Comprising not only the usual industry …

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Warner Bros. celebrates Batman’s 80th at Mojo Nation’s Play Creators Awards

Warner Bros. is continuing to celebrate the 80th anniversary of its caped crusader, taking up sponsorship of the Design Icon award at this year’s Play Creators Awards. Representatives from Warner Bros. UK – the studio behind DC, the DC universe, and of course the iconic DC character Batman, will be …

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