ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …
Read More »Bricklive and Penguin partner on The Snowman and the Snowdog magical tour
The Snowman and the Snowdog are to be immortalised in brick form – well, for just long enough to celebrate the festive season at least, thanks to a new partnership between Penguin Ventures and Bricklive. Together, the pair will produce a new Christmas activation for The Snowman and The Snowdog …
Read More »Three generations of Gibsons abseil Peacehaven Cliffs for #Gibsons100 Challenge
For anyone finding the darker mornings of autumn somewhat of an uphill struggle, it was all plain sailing – that’s abseiling – for three generations of the Gibsons family last weekend, as the family-run toymaker scaled Peacehaven Cliffs as part of the #Gibsons100 Challenge. This is a special year for …
Read More »Zimpli Kids hails Glibbi Mermaid showcase at Nickelodeon’s Day of Play a “resounding success”
Zimpli Kids has hailed an exclusive partnership initiative with Nickelodeon’s Day of Play in Poland as a “resounding success” for its new Glibbi Mermaid brand. It was Simba Toys Polska, the Polish distributor of the Zimpli Kids toy line, that showcased the brand’s range within an exclusive zone at the …
Read More »IMC Toys welcomes Sue Barratt to country manager role as it prepares for major product push
The toy industry expert, Sue Barratt, has joined IMC Toys as the company’s new country manager for the UK market, bringing with her over 30 years’ of experience to the role. With the appointment, IMC Toys is continuing to strengthen its UK team to gear up for multiple product launches …
Read More »Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary
Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …
Read More »The BlogOn Toy Awards winners revealed in third annual event
The winners of the third BlogOn Toy Awards have been revealed at an exclusive event held at the Coppid Beach Hotel in Bracknell, in which the top products out of 200 entries were awarded with the annual accolade. Judged by bloggers from all over the UK, the BlogOn Toy Awards …
Read More »Brand-Ward to lead UK licensing plans for Cyber Group Studios’ Gigantosaurus
Cyber Group Studios has appointed Brand-Ward Services Ltd to manage its UK licensing programme for the pre-school animation IP, Gigantosaurus. Brand-Ward is a new IP consultancy business with Jean-Philippe Randisi and Trudi Hayward, helping owners and creators to monetise their IP regionally and globally. The team will look to build …
Read More »Ricky Zoom races onto UK screens with Nick Jr. and Milkshake!
Entertainment One’s new pre-school property, Ricky Zoom, is continuing to zip around the globe, with news that the animated series will launch to Nick Jr. this October, followed by Channel 5’s pre-school programming block, Milkshake! in May next year. Series one of the new show will air on Nick Jr. …
Read More »Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen
A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …
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