Highlight

Toymaster 2019: Magic Box to celebrate Moji Pops and SuperZings with show activities

Magic Box Toys is celebrating the success of its collectable ranges SuperZings and MojiPops with specially planned activity at this year’s Toymaster show. Visitors to the Magic Box stand in the Upper Marquee can join the MojiPops party by grabbing a colleague, choosing a prop and snapping a selfie in …

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Stop, because the Spice Girls are now Little Miss characters

They had the world stage back in the ‘90s, now they have committed themselves to the Mr Men Little Miss universe. Yes, Sanrio is offering fan girls and boys the chance to spice up your bookshelves with a groundbreaking new collaboration with the pop phenomenon the Spice Girls, immortalising the …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Tactic Games takes home double silver in Bizziebaby Awards 2019

The Finnish toys and games company, Tactic Games has been handed two silver awards in the Bizziebaby Awards 2019. Wonders of the World has been awarded Silver in the in the ‘Educational Toys Category’ – an accolade to the gameplay which sees players travel around the world and attempt to …

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Zuru’s newest Robo Alive additions bring ice and fire dragons to the toy box

Love it, loathe it, or you’re still choking on your own disbelief over how the latest episode played out, it’s true that a certain fantasy TV series is guaranteed to dominate chatter for the next month, at least. Not ones to miss an opportunity, Zuru is now allowing us to …

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LEGO, Spin Master among big names returning for Toy Fair 2020

Toy Fair 2020 is shaping up to be “another busy and vibrant show,” say organisers who have seen an 84 per cent re-booking rat just three months after this year’s show. It’s a marked increase on the rate of re-booking this time last year. A successful sold-out Toy Fair 2019 …

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Sambro names Tony Hicks its new CEO

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

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LEGO reveals new Harry Potter sets

Harry Potter has swooped back into the limelight, this time via the release of a swathe of new LEGO Harry Potter building sets. The latest releases each take inspiration from iconic scenes in the Harry Potter film series from such works as Harry Potter and the Prisoner of Azkaban and …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Marvel’s Avengers: Endgame obliterates box office records with $1.2 billion opening

Disney and Marvel’s Avengers: Endgame has already obliterated all number of records in its $1.2 billion worldwide launch; an opening that came in $600 million ahead of Infinity War. The movie’s debut has now set a new benchmark for the global box office. Avengers: Endgame is the resulting instalment of …

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