Highlight

Egmont and WowWee launch first issue of Fingerlings magazine

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Aurora World renews exclusive YooHoo deal with Chessington World of Adventures

Aurora World has renewed its exclusive YooHoo sponsorship campaign with the popular UK family attraction, Chessington World of Adventures Resort. The new agreement will extend the initiative for a further two years. It follows an already highly successful two year stint for the brand that focused on the resort’s popular …

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Improving rights of children in toy-making business is regulator’s next mission

The Ethical Toy Program has made a move to advance the rights of children of migrant workers in the global toy industry through a new partnership with Save the Children. This new partnership will broaden well-being programmes to support migrant parent workers and launches a webinar series exploring innovation, opportunities …

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LIMA details its annual UK Licensing Essentials Course

The International Licensing Industry Merchandisers’ Association (LIMA) will host its annual UK Licensing Essentials Course next month, exploring licensors’ and licensees’ adaptation to the retail environment and how today’s children are interacting with licensed brands. The course will take place on May 23rd at 54 Buckingham Gate in London, and …

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Mike Ashley labels Debenhams’ deal a “national scandal” as lenders plan to close 50 stores

Shop Direct owner Mike Ashley has labelled his defeat in the fight for ownership of the department store chain a ‘national scandal,’ as its new owners now draw up plans to close more than 50 stores. The plans, busy being drawn up last night, put at risk some 4,000 jobs …

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The games-focused April issue of ToyNews is ready to read now

The games-focused April edition of ToyNews has arrived and is available to read online on your iPad, laptop or smart device now. This month, ToyNews shines the spotlight on the ever popular gaming sector by taking a deep-dive into the UK’s gaming culture, from home grown talent in our extensive …

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Vivid to make UK Games Expo debut with Goliath Games

Vivid is making its UK Games Expo debut this year in a move that underlines the firm’s new strategy and commitment to family engagement and board gaming. The UK outfit will be enjoying stand out presence under its parent company, Goliath Games at the NEC event this May. UK Games …

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Control of Debenhams handed to lenders in latest turn for the department store chain

Control of the troubled UK retail chain Debenhams has fallen into the hands of lenders, the BBC has reported, but the store is continuing to trade. Details around the breaking story are still being uncovered, but it was reported earlier today that Debenhams was on the brink of administration, having …

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Clementoni gears for “year of growth” with Harry Potter and DC ranges

Clementoni is finding a footing with potential new retail partners, thanks to a new partnership with Warner Bros to deliver a raft of Harry Potter and DC themed puzzles. The partnership underpins what has been highlighted by the toy firm as a year of growth ahead of it, both within …

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