Highlight

Pressure Games looks to tackle mental and physical agility with new tech toy crowdfunding campaign

A toy company looking to push the boundaries of technology in creative and active play, has launched a new crowdfunding campaign as it looks for investment to bring its first product, Countdown – a retro inspired electronic puzzle game – to market. Pressure Games has embarked on a mission to …

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Argos launches competition to win Frozen II toy bundle by reindeer delivery service

Argos is celebrating the release of the highly anticipated Disney Frozen II in cinemas later this month, with the launch of a reindeer delivery service to bring the magic of the movie to life. As part of a new competition, avid Frozen fans could stand to win a Frozen II …

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The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games. For the first time, fans will be able to buy plush toys …

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Rachel Lowe jointly awarded Game of the Year at Dream Toys 2019

Designer, marketer and toy industry expert, Rachel Lowe took centre stage at the end of this week’s Dream Toys event, where she was presented with the Game of the Year Award for Jumanji, by the Toy Retailers Association. Lowe has been recognised this week for the role she played in …

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These are all the toys featured at this year’s Dream Toys event

Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list …

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Little Concepts to make Toy Fair return for 2020

The international toy firm, Little Concepts is to make its return to London Toy Fair next year, where it will be presenting brands PlanToys, Moluk, Makii, Makedo and Scribble Down. 2019 has seen continued growth for the company who now works with national retailers such as Fenwick, National Trust, Liverpool …

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Kids India launches new regional toy trade fair Kids India South

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair called Kids India South. The fair will be taking place at the Manpho Exhibition Centre in Bengaluru from April 16 to 17 2020. It specifically targets visitors …

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Spacetoon brings big name toy brands to Riyadh Toy Festival

Hot Wheels, Barbie, Ricky Zoom and Our Generation were the order of the moment when Spacetoon revealed its portfolio of partner brands at this year’s Riyadh Toy Festival in Saudi Arabia. Spacetoon specialises in developing children’s entertainment for the Saudi Arabian market. It was at the Riyadh Toy Festival this …

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The Dream Toys Top 12 Toys for Christmas has been revealed

Silver screen royalty is driving the must-have toy wish lists this Christmas, as Disney’s Frozen II and Toy Story 4 make this year’s Dream Toys’ Top 12 Toys list. Joined by perennial favourites like Barbie, Peppa Pig and Paw Patrol, this year’s Top 12 Toys list – issued by the …

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Mamas & Papas implements pre-pack administration to close six shops

Mamas & Papas is to close six shops and cut nearly 130 jobs, having narrowly dodged falling into full administration earlier this week. The Huddersfield-based baby and maternity retailer collapsed into administration on Friday, but was immediately bought back by the other firms controlled by Bluegem Capital, the retailer’s private …

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