Highlight

Zuru brings Pinkfong’s Baby Shark brand into its Robo Alive shoal

Zuru has today detailed its partnership with Pinkfong to produce a range of Baby Shark bath toys that will now sit within its Robo Alive brand portfolio. Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has amassed 2.6 billion …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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LEGO Boost and Star Wars partner for franchise first coding line

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost. This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three …

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Trump threatens 25 per cent tariffs on all China exports as trade war raises its head again

Talks purporting to the raise of further tariffs on Chinese imports have emerged from the White House once again, sending financial markets across the globe into a decline. The surprise tweets from Donald Trump suggesting the move saw stocks in Europe and the US fall, following a sharp retreat in …

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Playmobil takes Best Stand award at Independent Toy and Gift Show

Among a hall of strong contenders, it was Playmobil that took home the coveted Best Stand award at last week’s popular Independent Toy and Gift Show, facing down competition from the likes of Juratoys, Tinc and Professor Puzzle. The event, which took place on Monday, 29 and Tuesday, 30 April …

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Independent Toy & Gift Show visitor numbers grow 15 per cent

The AIS Independent Toy and Gift Show is celebrating a record attendance for this year’s event, having seen second day visitor numbers increase by 15 per cent on last year’s show. The show kicked off last Monday, April 29th when it saw visitor numbers match the previous year’s first day …

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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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Funko’s “very strong first quarter” sees sales grow 22 per cent

Funko continues to go from strength to strength, having just seen its net sales grow 22 per cent to $166.8 million in its first quarter trading results. In what the company’s CEO has cited as a “very strong quarter,” for the pop culture and collectables specialist, it looks to be …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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