Highlight

Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year. Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and …

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Green Board Games takes headline sponsor at AKO charity’s Autism’s Got Talent

Green Board Games has further supported the Anna Kennedy Online Charity, having taken headline sponsorship of the organisation’s annual hit production Autism’s Got Talent. The event took place on Saturday, May 4th. Held at The Mermaid Theatre in London, Autism’s Got Talent presented a showcase of performances from adults and …

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Toymaster: The Suppliers (Part Two)

Toymaster’s 2019 May Show is all ready to kick off once again at the Majestic Hotel in Harrogate this week, with hundreds of suppliers, members and retailers all champing at the bit to take and make orders, before donning their best dress-up and partying until the small hours… or at …

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Monchhichi animation “opening doors to new licensing effort” with License Connection

License Connection has signed a new agreement to represent Monchhichi across the Benelux region, the iconic character created in Japan more than 45 years ago. Under the new deal, the licensing specialist will be representing both the new Minchhichi animated series, currently airing, as well as the Monchhichi classic brand. …

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Promotions, new appointments and an office move at The Insights People

The Insights People continues to expand, welcoming a raft of promotions, new appointments, and a move to a new office space along Oxford Street in Manchester. The market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new …

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Modiphius Entertainment partners with Bethesda for Elder Scrolls tabletop game

Modiphius Entertainment has unveiled a new narrative miniatures game based on The Elder Scrolls, th popular videogame franchise developed by Bethesda Game Studios. Called The Elder Scrolls: Call to Arms, the new title brings tabletop wargaming to the fantasy world of Tamriel, building on core mechanics found in other Modiphius …

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Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids. Called Which Way? the games has been launched via a Kickstarter campaign with ta target …

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Gibsons to make jigsaw puzzles for people living with dementia

Gibsons is developing a new range of jigsaw puzzles designed to help those living with dementia. The move follows findings from research into the benefits of jigsaw puzzles uncovered that completing jigsaws not only reduce the risk of developing dementia, but can aid those with the condition. The series of …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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LEGO reveals new Toy Story 4 sets across its 4+ range

LEGO is releasing a new range of building sets inspired by scenes from the upcoming summer blockbuster, Toy Story 4. The new sets launch ahead of the release of the latest from the Disney Pixar Toy Story franchise. The new collection arrives under the LEGO 4+ umbrella, a range designed …

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