Highlight

McDonald’s and Burger King target of petition to end plastic toy giveaways with children’s meals

Fast food chains, McDonald’s and Burger King have become the target of a petition calling for the end of plastic toy giveaways with their children’s meals, and it is gathering pace. The petition was started by two British school children who have criticised the companies for giving away toys that …

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Brand Licensing Europe details major retail programme for 2019 show

Brand Licensing Europe is boasting a ‘packed programme for retailers’ at its event this October, as the London licensing show details a slate of new daily briefings, as well as a Retail Trends Lounge with a dedicated educational programme. BLE, which is celebrating its 21st anniversary, takes place from October …

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Oddbods is on “unbelievable growth trajectory” with slate of major global deals

The popular animated property, Oddbods is really ramping up its global activity this year, having just secured a major toy launch across Walmart Mexico, while stepping up its licensing game across Europe with the appointment of a new licensing agency in Planeta Junior. One Animation has taken steps to strengthen …

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The Horse Club Adventures app is Schleich’s latest big brand investment for 2019

The stable door has been opened and now there’s just no slowing Schleich down, it would seem, as the company’s US outfit continues to propel its Horse Club into the modern era with the launch of the brand’s first app, Horse Club Adventure. It’s part of the latest wave of …

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University Games and Paul Lamond welcomes Gemma Lewington as head of marketing

Games and puzzles specialist, University Games and Paul Lamond Games has welcomed Gemma Lewington to the role of head of marketing, bringing with her over a decade of toy industry experience. Lewington has previously worked with pre-school faviurites suchg as LeapFrog and VTech, as well as most recently with Mookie …

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John Harper takes non-executive chairman role at Golden Bear as co-founder John Hales retires

Golden Bear has confirmed the appointment of John Harper as Non-Executive Chairman of the pre-school specialist with immediate effect, replacing John Hales, the company’s co-founder and chairman who, after 40 years, has decided to retire. Hales will remain the major shareholder and will remain a director of the company. His …

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Schleich gallops into The Royal Dublin Horse Show with two-year sponsorship deal

Schleich UK is investing in further support of its Horse Club brand this season, having just secured a two-year sponsorship agreement of Europe’s largest Equestrian event, The Royal Dublin Horse Show. The move follows Schleich’s recent announcement of its first majot TV campaign for the second half of the year, …

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SmartMax’s My First Totem scoops Platinum and Gold wins at Loved by Parents Awards

Excitement reached fever pitch at SmartMax HQ recently, when the team learned it had scooped both Platinum and Gold in the prestigious Loved by Parents Awards for its newest product, My First Totem. The new toy took the winning spots in not one, or two, but three categories at the …

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Netflix’s The Umbrella Academy powers into toys with Xtreme Play

Dark Horse Comics’ Umbrella Academy has already caused a stir via its live-action adaptation for Netflix, and is about to tackle to the toy industry with a new collectable line. In a deal brokered by Striker Entertainment with Universal Content Productions, Xtreme Play has detailed its plans to create a …

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LEGO taps into wellness market with new book LEGO Build Yourself Happy

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

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