Highlight

Aurora World picks up pan-European plush toy license for BTS and Line Friends’ BT21

Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG. The contract, which runs from June 1, 2019 to Dec, 31, 2021, will …

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MGA Entertainment hands out over 3,000 Poopsie Slime toys at intu Trafford Centre

MGA Entertainment braved the Christmas shopping crowds this past weekend when it took to Manchester’s intu Trafford Centre to hand out more than 3,000 Poopsie Slime toys to throngs of excited children and families. The activity saw Poopsie Slime Surprise host a surprise interactive Picture Poo-fect photobooth in the form …

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Spin Master acquires Orbeez toy brand from Maya Toys

Spin Master has completed the acquisition of the award-winning Orbeez brand and other select brands from Maya Toys, bringing it and a raft of further IP into its growing Activities portfolio. Orbeez are squishy and bouncy water beads that begin as tiny seeds before growing to a round form when …

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LEGO to launch multiplayer mode and six new Hidden Side sets in 2020

LEGO’s augmented reality fused product range, Hidden Side is looking to kick 2020 off in ‘spook-tacular style’ with the launch of a raft of new items and a multiplayer game mode within its LEGO hunting and catching app game. Six new sets will be introduced: Haunted Fairground, Lighthouse of Darkness, …

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Trends UK to launch The Adventures of Paddington electronic learning toys

Trends UK has signed an agreement with The Copyrights Group to launch a range of electronic learning toys based on the pre-school TV series The Adventures of Paddington. The educational toys will introduce young fans to early learning skills such as recognising colours, numbers, letters and early spelling. Items will …

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Re:creation enters administration: “Business became unmanageable in extraordinary year”

Supplier issues compounded by a ‘softness in the market’ in what has been a particularly tough year of trading has forced the hand of the global toy distributor, Re:creation who entered into administration last Friday. Speaking with ToyNews, owner, Michael Lehrter, stated that it was a succession of hurdles thrown …

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Toy-based Advent calendar sales show ‘no sign of abating’ as kidult market fuels emerging sector

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of …

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Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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The Entertainer launches Christmas Quiet Hour in support of the National Autistic Society

In order to make Christmas shopping more accessible, The Entertainer has now introduced a Christmas Quiet Hour, an initiative that will take place every day in its 171 stores across the country, in order to facilitate a calmer shopping environment for people with autism. With the busy Christmas shopping season …

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Spin Master’s Hatchimals WOW steals TV Hat Trick with

Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning. Along with positive …

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