Highlight

Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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More than 800 companies donate to Spielwarenmesse’s charity support campaign

Around 800 companies who exhibited at Spielwarenmesse earlier this year have made donations spanning cuddly toys to traditional board games to numerous welfare institutions in and around Nuremberg, as well as SOS Children’s Villages across Germany. The donations – made following this year’s successful Spielwarenmesse in February – filled more …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Disney-Pixar release latest Toy Story 4 trailer

Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …

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Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year. Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and …

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Green Board Games takes headline sponsor at AKO charity’s Autism’s Got Talent

Green Board Games has further supported the Anna Kennedy Online Charity, having taken headline sponsorship of the organisation’s annual hit production Autism’s Got Talent. The event took place on Saturday, May 4th. Held at The Mermaid Theatre in London, Autism’s Got Talent presented a showcase of performances from adults and …

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Toymaster: The Suppliers (Part Two)

Toymaster’s 2019 May Show is all ready to kick off once again at the Majestic Hotel in Harrogate this week, with hundreds of suppliers, members and retailers all champing at the bit to take and make orders, before donning their best dress-up and partying until the small hours… or at …

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Monchhichi animation “opening doors to new licensing effort” with License Connection

License Connection has signed a new agreement to represent Monchhichi across the Benelux region, the iconic character created in Japan more than 45 years ago. Under the new deal, the licensing specialist will be representing both the new Minchhichi animated series, currently airing, as well as the Monchhichi classic brand. …

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Promotions, new appointments and an office move at The Insights People

The Insights People continues to expand, welcoming a raft of promotions, new appointments, and a move to a new office space along Oxford Street in Manchester. The market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new …

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