Highlight

Jazwares has been tapped as the exclusive distributor of a ‘hot new’ range of interactive pet toys from WowWee, arriving in the shape of Pixie Belles. Billed as the “next generation of interactive toys,” Pixie Belles follow in the footsteps of WowWee’s best-selling Fingerlings, a brand that has has sold …

The European games and puzzles specialist, the Jumbodiset Group has merged with the British toy company, James Galt & Co to create what has been dubbed a ‘significant industry powerhouse.’ The move will strengthen the company’s international footprint and product output, as it marries two of the toy industry’s best …

Amazon has found itself at the centre of an investigation led by the European Commission into the online giant’s use of sensitive data from independent retailers that use its marketplace to sell. The Commission has stated that Amazon, as both a product seller and a marketplace, appears to be using …

Wow! Stuff’s Harry Potter Invisibility Cloak is up for its second award of the year, in less than three months of its last. Following its success in winning Innovative Toy of the Year at Sweden’s annual Toy Awards 2019, the Cloak has been nominated as a finalist at The Licensing …

The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …

The tech-focused July edition of ToyNews has arrived and is available to read online, on your iPad, laptop or smart device now. This month’s issue is once again filled with exclusive interviews and features, kicking off with insight from some of the industry’s boldest thought leaders, and an exclusive analysis …

A card game devised to promote the message of mental wellness, Book of Beasties, has been shortlisted for its second award, this time at the Healthcare Estates IHEEM Awards. The Institute of Healthcare and Estate Management (IHEEM) has recognised the West London-based Book of Beasties in its annual awards, shortlisting the psychologist endorsed …

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the …

Awards season is upon us, and Fisher-Price has found itself celebrating this summer, having picked up the Best Baby Bouncer for its Jumperoo line, at the UK’s biggest baby and pregnancy awards ceremony, the Tommy’s Awards. With bright colours, lights and sounds to stimulate baby’s visual, auditory, and tactile senses, …

The popular and premium plush toy maker, Posh Paws is celebrating the release of Disney’s CGI remake of The Lion King, and inviting retailers to join its pride, with the launch of its classically styled range of character toys. Disney’s new The Lion King movie will be roaring into UK …