Highlight

Masters Traditional Games and Semmalina named Green Board Games Indie Retailer of the Month

The independent toy shops, Masters Traditional Games in St Albans and Semmalina Star Bags of London have been named The Green Board Game Company’s Independent Retailer of the Month for January and February, respectively. First up, Green Board Games has recognised the mastery in Masters Games, for delivering a ‘robust …

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“The time to make toys responsibly is now,” says Junko’s Peter Rope

“It’s time to make toys more responsibly now, not in five or ten years’ time,” is the strong message to come from Peter Rope, the brains behind the eco-friendly arts and crafts construction toy brand, Junko. With the issues around the impact of single use plastics on the world around …

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“Very is our powerhouse” says CEO over ShopDirect rebrand

ShopDirect is rebranding to The Very Group this year, it has been declared by the group chief executive Henry Birch at this year’s Retail Week Live. Birch was talking at the opening day of the show which is currently taking place at the O2 Intercontinental in London, where he confirmed …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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The Entertainer partners Animaccord for Masha and the Bear spring retail campaign

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

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Funskool’s exports to surge 50 per cent as Indian toymakers profit from US-China trade war

The Indian toy manufacturer, Funskool is eyeing significant growth for its export business this year, thanks to the launch of its newest facility in Ranipet, India. The firm, that manufactures its own toy brands from its headquarters in Chennai and distributes brands such as Hasbro, Disney and Takara Tomy across …

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