Highlight

With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade

Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile game of the decade by App Annie for its some 2.7 billion downloads. Closing out a banner year for SYBO and Kiloo, while setting the stage …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Pebble Gear secures Disney partnership for Frozen II and Toy Story 4 children’s tablets

Pebble Gear, a popular range of kids tablets developed by the tech specialist, Digital Goals, has just struck a new partnership with Disney to launch a range of Disney and Pixar animation themed children’s products for customers across EMEA. Available in February 2020, the range consists of a Disney and …

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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return of He-Man and the Masters of the Universe. The pair is producing an original CG animated adventure series that will reimagine the popular toy franchise with …

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Mattel makes sustainability pledge: “100 per cent recycled products and packaging by 2030”

Mattel has underlined its commitment to sustainability with a statement to ensure both its products and packaging are 100 per cent recycled, recyclable, or made from bio-based plastics by 2030. As part of the commitment, Mattel will launch an environmentally sustainable version of its Fisher-Price Rock-a-Stack in the first half …

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Gibsons donates £10,000 worth of puzzles to Royal Marsden and MIND charities

Gibsons, the family-owned, jigsaw puzzle and board game company, has been busy spreading Christmas cheer, having gifted £10,000 worth of jigsaw puzzles to the Royal Marsden and the mental health charity, MIND. On top of the donation, staff at Gibsons have been providing gifts to local children in support of …

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Ravensburger bolsters sales and marketing teams with triple appointment

Ravensburger has bolstered both its sales and marketing units in the run up to the New Year with a slate of new appointments. Anne Kidgell has joined the sales team as National Account Manager, re-joining the toy industry after an 11 year hiatus spent in the confectionery industry, which included …

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Keeping pre-school lit: Catching up with Halilit’s Judith Stark

Notoriously competitive and increasingly cramped, even at the best of times the pre-school space has not been one for the faint of heart. Throw into the mix the matter that 2019 has seen shelf space diminish once again with the collapse of Mothercare’s UK operations, and a high street finding …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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