Highlight

Children’s media specialist KidsKnowBest secures major investment for next phase of growth

The children’s media specialist, KidsKnowBest is eyeing up its next stage of expansion, having just assembled a heavyweight line-up of investors and advisors to raise just under half a million pounds. Key investors in the group created to help brands target children and young people in the digital age via …

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LOL Surprise secures major sponsorship of UK family festival Camp Bestival

MGA Entertainment’s L.O.L. Surprise! is returning to the UK’s family festival, Camp Bestival this summer, having just secured a sponsorship deal for the second year. The partnership will feature the best of the collectable phenomenon within a dedicated area throughout across the show’s three days on July 26, 27, 28, …

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Schleich UK to launch heavyweight marketing campaign for Horse Club

Schleich UK has detailed plans for its first mainstream TV campaign for the rapidly-growing Horse Club brand –  a heavyweight campaign that begins this month. It features both traditional TV advertising, VOD, and digital coverage, including You Tube pre-roll. The 30” Horse Club TVC will introduce the Horse Club story …

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Rob Trup launches toy shop marketing campaign The Real Store Club

I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for …

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Trump halts plans to hit toys with suspension of $300bn worth of tariffs on China

The Trump administration has halted its plans to impose tariffs on $300 billion worth of List Four goods, which would have included a 25 per cent tariff on some tabletop games, toys and video games. The suspension of the planned $300 billion worth of additional tariffs on selected goods from …

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Rummikub Classic secures big win at Imagination Gaming Family and Education Game Awards 2019

Rummikub Classic is celebrating a major win this week, having secured the Family Classic Award in the Imagination Gaming Family and Education Game Awards 2019. The seventh annual, international family and education games awards saw panels of educational professionals and family game enthusiasts assess and identify games from around the …

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Disney partners with Wildlife Conservation Network for The Lion King Protect the Pride campaign

Disney has partnered with the Wildlife Conservation Network’s Lion Recovery Fund in a move to raise awareness around conservation and the crises that much of Africa’s wildlife currently finds itself in. Inspired by the release of the latest CGI adaptation, The Lion King this July, the campaign – titled The …

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PAW Patrol hits the road for UK intu shopping centres tour this summer

The cast of Nickelodeon’s hit pre-school TV series, PAW Patrol will be hitting the road this summer and autumn with a UK tour designed to thrill fans and support retailers across the country. Spin Master – producers of the show that continues to be one of Nick Jr’s top-rated pre-school …

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Paramount Pictures reignites plans for ‘Britain’s Disneyland’ theme park

A delayed project to open Britain’s largest theme park in Kent – our own ‘answer to Disneyland,’ is back on, having signed a new deal with the Hollywood film studio, Paramount Pictures. The studio pulled out of plans to be the London resort’s title sponsor two years ago, but has …

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Gibsons undertakes #Gibsons100 Challenge to raise money for Jigsaw4U charity

Celebrating its 100th anniversary this year, Gibsons has not been able to sit still, undertaking the #Gibsons100 challenge and encouraging every member of the team to raise money for the children’s charity, Jigsaw4U. Members of the team have spent the first half of the year either getting active or commit …

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