Highlight

Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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Chief digital officer Jean-Jacques Van Oosten leaves LEGO

LEGO’s chief digital officer, Jean-Jacques Van Oosten has left his role with the Danish toymaker to take up a new position with the retail group, Kingfisher. Van Oosten joined as the company’s chief digital officer in April last year. Eight months into the role, he has now made the decision …

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Declining toy and gaming sales bring lower Christmas results for Sainsbury’s

Toy and gaming sales are in year on year decline at the grocery giant, Sainsbury’s, despite having seen Argos achieve its biggest Black Friday to date. The supermarket has cited record sales through mobile and via Argos Click and Collect throughout the Q4 2019 trading period, in which 32 million …

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BBC Studios and Posh Paws renew BBC Earth plush deal with eco-friendly new launches

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license. The deal brokered by European Licensing Agent WildBrain CPLG, will be effective in the UK, EMEA, Australia, and New Zealand from January 2020. After the successful …

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The magical mystery toys: Marvin Berglas on the global renaissance of magic

That Marvin’s Magic has detailed a return to its roots some 30 years into serving the magic tricks market with some of the scene’s most enduring products, makes for an interesting narrative for the industry treasure. When it comes to magic, it’s often the best measure to assume there’s very …

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Le Toy Van on its 25th year: “We’re not perfect but we’re making progress to being plastic free”

It’s a big year for the wooden pre-school toy specialist, Le Toy Van, who is busy making final preparation for not only 2020’s big Toy Fair season, but its own milestone celebrations, having hit its 25th anniversary this year. Over the next 12 months, the family-run business – now a …

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Hasbro reveals first wave of DreamWorks’ Trolls World Tour toys

Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour. The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined …

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Hornby celebrates major 100th anniversary milestone

The iconic British railway modelling specialists, Hornby is celebrating a major milestone as it gears up the celebrations of a journey that commenced a full century ago this year. Ready to celebrate its centenary “with a bang”, Hornby has detailed the staggered launch of a collection of anniversary products, each …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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