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Wrebbit Puzzles and Hasbro among growing product partners for Downton Abbey

Wrebbit Puzzles, the team known for its range of detailed 3D puzzles, has joined Hasbro among a growing number of licensing partners for the popular period drama and upcoming film release, Downton Abbey. Amid a string of new licensing deals just announced for the Carnival Films production, Hasbro has detailed …

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Craft Buddy sees ‘upbeat retailer reaction’ at UK trade open days event

Craft Buddy is celebrating the success of its sell-out trade open days event; a three day event that saw UK retailers flock to the company’s Buckinghamshire headquarters to get a first look at the firm’s newest ranges. According to Craft Buddy, visitors to the open days were “full of praise” …

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Mattel partners with the European Space Agency for Samantha Cristoforetti astronaut Barbie

Mattel has created a new Barbie in the likeness of the European Space Agency’s only active woman astronaut, Samantha Cristoforetti, as part of the company’s own mission to encourage young girls into STEM subjects. The collaboration with ESA is part of Mattel’s aim to bridge the Dream Gap, a campaign …

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Hasbro turns Monopoly Upside Down with Collector’s Edition Stranger Things board game

Hasbro has swapped the standard houses and hotels for forts and glow-in-the-dark hideouts in a special collector’s edition Stranger Things Monopoly set. Celebrating the return of the popular sci-fi series for a third season on Netflix – one that secured record viewing figures for the streaming giant – Hasbro is …

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Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …

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Sanrio will ‘enforce and enhance’ EU Commission compliance in light of €6.2m fine

Sanrio has issued a statement highlighting its commitment to ‘enforcing and enhancing its compliance,’ with European Commission regulations on trade across the Single Market. It’s a move made by the firm, the Japanese owners of popular brands such as Hello Kitty and Mr Men and Little Miss ‘in the interests …

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KD Toys ‘takes collectable plush to next level’ with Shimmer Stars launch

KD Toys has launched its new collectable rang of fashionista plush characters in the form of Shimmer Stars, a line-up it believes will ‘take plush pet collectables to the next level.” There are four pets to collect in the glitter litter, including a Unicorn, Cat, Dog, and a Panda. Each …

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McDonald’s and Burger King target of petition to end plastic toy giveaways with children’s meals

Fast food chains, McDonald’s and Burger King have become the target of a petition calling for the end of plastic toy giveaways with their children’s meals, and it is gathering pace. The petition was started by two British school children who have criticised the companies for giving away toys that …

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Brand Licensing Europe details major retail programme for 2019 show

Brand Licensing Europe is boasting a ‘packed programme for retailers’ at its event this October, as the London licensing show details a slate of new daily briefings, as well as a Retail Trends Lounge with a dedicated educational programme. BLE, which is celebrating its 21st anniversary, takes place from October …

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Oddbods is on “unbelievable growth trajectory” with slate of major global deals

The popular animated property, Oddbods is really ramping up its global activity this year, having just secured a major toy launch across Walmart Mexico, while stepping up its licensing game across Europe with the appointment of a new licensing agency in Planeta Junior. One Animation has taken steps to strengthen …

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