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Fisher-Price recalls millions of baby sleeper products

Mattel has put out an urgent recall on millions of its Fisher-Price Rock ‘n Play Sleepers, following reports that linked the product to a number of baby deaths. The recall was announced last Friday by the US Consumer Product Safety Commission. The commission stated that at least 30 infants had …

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UK sales surge 35 per cent for Bananagrams under Asmodee UK watch

The fast thinking word game, Bananagrams has seen an impressive year-on-year growth for Q1 in the UK of 34.8 per cent, according to the latest NPD data. This increase in sales arrives exactly one year since Asmodee became the official UK supplier for the popular tile-placing tabletop game, which according …

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Star Wars: The Rise of Skywalker is “perfect time to take a pause” on saga

This year’s concluding instalment in Disney’s Star Wars trilogy will mark “a nice time to take a pause,” on the sci-fi saga, Lucasfilm president Kathleen Kennedy has told national media. Disney revealed the first teaser trailer for Star Wars: The Rise of Skywalker at Star Wars Celebration this weekend. It …

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The Good Toy Guide partners with Scandinavian Toy Institute in latest expansion

The Good Toy Guide is joining forces with the Scandinavian Toy Institute to bring its Good Toy certification and brand support to toy makers across the region. The new partnership will enable toy manufacturers to gain the Scandinavian body’s certification if their products carry documented play and learning values. An …

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App game Crossy Road is eyeing collectables in new licensing push

The global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent its key brands Crossy Road and Piffle on the international market. Crossy Road has enjoyed over 200 million downloads since its launch, and generated over $10 million in the first three months of …

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“Disney+ will be a standout in the market,” says firm as more content is revealed

Disney+ marks a “bold step forward in a new era for the company,” is the message to emerge from the official launch details of Disney’s new streaming service. The new platform will launch on November 12th this year armed with content from the worlds of Marvel, Pixar, classic Disney, Star …

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Little Tikes celebrates early success for Play Big tour with kids and families

Little Tikes is celebrating the success of its first two stops of the Play Big UK tour this spring, having already seen around 5,000 adults and children engage with the brand in its milestone anniversary campaign. Families at intu Lakeside and Westfield White City shopping centres were welcomed to the …

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“Taking over at Asmodee UK was an absolute honour,” says UK MD Alex Green

Each month, ToyNews catches up with an industry bigwig to ask a series of personal and prying questions. This month, it’s Asmodee UK’s managing director Alex Green’s turn for a grilling. What was it like taking charge at Asmodee UK, having been with the team for as long as you …

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Egmont and WowWee launch first issue of Fingerlings magazine

Egmont Publishing has partnered with WowWee to launch the first issue of the official Fingerlings magazine, a new title that hit shelves this week and is based on the hit toy line itself. Fingerlings toys – a line of interactive pets that cling to your finger and respond to touch …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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