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LEGO, Hasbro and Funko join $5million donation for Avengers Universe Unites charity launch

LEGO, Hasbro, Funko and Amazon have donated over $4 million in Avengers: Endgame toys and products to the Starlight Children’s Foundation, an initiative that will see the haul sent to children’s hospitals across the US. The donation was made as part of the launch of Avengers Universe Unites, a charity …

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Intu Metrocentre welcomes UK’s first Angry Birds adventure gold attraction

Rovio Entertainment’s Angry Birds is landing in intu’s Metrocentre this year with the first Angry Birds adventure golf attraction to hit the UK. This is the first in a planned roll-out of the adventure golf sites for across the UK, designed in partnership between Rovio Entertainment and Namco UK Ltd. …

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Latin America “holds huge potential for Zimpli Kids” as slime products track record YouTube views

Slime specialist, Zimpli Kids is continuing with its its plans for global domination, having seen a surge in sales and online views for its products across the Latin America region. The firm now boats a healthy 6.2 billion views from independent reviewers worldwide for its hero products Gelli Baff and …

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Iron Maiden and Motorhead launch official puzzle ranges

Jigsaw puzzling has gone rock n roll… Well, heavy metal to be precise. And it’s all thanks to the efforts of the UK firm Zee Productions and its range of Iron Maiden, Priest, Motorhead and Slayer themed puzzles. The fledgling toy firm has paid tribute to some of the gnarliest …

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Thunderbirds Are Go toy line launches across Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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TIE calls out illegal traders and online platforms as fake toys top EU’s Safety Gate list of concerns

Fake toys have topped the list of concerns presented within a European report warning consumers about dangerous goods and products across the region. A total of 655 public alerts for toys were submitted on the Europe-wide warning system known as the EU Safety Gate last year, with toys from illegal …

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Green Board Game Co supports World Autism Awareness Week at AKO Autism Expo

The Green Board Game Company has shown its continued support of World Autism Awareness Week, having once again exhibited at the AKO Autism Awareness Expo at Brunel University. A forum created specifically for those in search of more insightful information on the minefield of autism, the event took place on …

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