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Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids. Called Which Way? the games has been launched via a Kickstarter campaign with ta target …

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Gibsons to make jigsaw puzzles for people living with dementia

Gibsons is developing a new range of jigsaw puzzles designed to help those living with dementia. The move follows findings from research into the benefits of jigsaw puzzles uncovered that completing jigsaws not only reduce the risk of developing dementia, but can aid those with the condition. The series of …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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LEGO reveals new Toy Story 4 sets across its 4+ range

LEGO is releasing a new range of building sets inspired by scenes from the upcoming summer blockbuster, Toy Story 4. The new sets launch ahead of the release of the latest from the Disney Pixar Toy Story franchise. The new collection arrives under the LEGO 4+ umbrella, a range designed …

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Masha and the Bear launches branded Amazon store in multiple territories

Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences. The launch of the platform aims to push the …

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Interplay takes centre stage at Gloworm Festival with The Creative Play Zone

Interplay is heading to this year’s Gloworm Festival, where the toy brand will be at the centre of a dedicated play area for kids and families. The Creative Play Zone will feature some of Interplay’s best-loved brands and toys. Kids can have their faces painted with Interplay’s Face Paintoos, a …

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Big Potato has big plans for global growth, starting with Distoy

The Shoreditch-based party game specialist, Big Potato is not keeping its plans for world domination a secret, detailing a renewed focus on international expansion when it lands at Distoy this year. Distributed across 28 countries already, some of Big Potato’s UK bestsellers have proven to be just as popular in …

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Spielwarenmesse 2020: “Bookings are off to a flying start”

Exhibitor bookings for next year’s Spielwarenmesse in Nuremberg have got off to a flying start, according to the show’s organisers with newcomers and returning companies already signing up for the 2020 event. The world of toys is scheduled to gather again in Nuremberg from January 29 to February 2, 2020, …

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Schleich welcomes new marketing executive to UK force

Schleich is strengthening its marketing efforts across the UK and Ireland in what is shaping up to be a year of record growth for the firm here in the UK market. Leticia Gibney has been named the firm’s new marketing executive, further strengthening the team and supporting its marketing activity …

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