Highlight

Toy & Game Innovation Awards organisers urge the industry to get voting for 2019 event

The Chicago Toy and Game Group is urging the industry to get their nominations in for the best innovators, designers, retailers, PRs and marketers in the toy and game space before voting for this year’s Toy & Game Innovation Awards closes on August 15. Winners will be honoured at an …

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Nickelodeon acquires all global rights to Garfield with new TV series in the pipeline

Nickelodeon has acquired the content and consumer product rights to the iconic comic character, Garfield in a deal that is expected to close in the coming weeks. Struck between Viacom and Paws, Inc, the entity that holds the global IP rights to Garfield and the US Acres franchise, the deal …

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Cardinal Games partners with Rolling Stone for new puzzles and party games

The iconic music and culture magazine brand Rolling Stone is celebrating 50 years of its own journalistic history through a new partnership with Cardinal Games. Together, the pair will launch two new products – a line of puzzles based on some of Rolling Stone’s most iconic covers, and a music-based …

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The Independent Toy & Gift Show returns for 2020 with dates and sponsors revealed

The Independent Toy & Gift Show is making its return for 2020, once again with its emphasis on keeping the independent retailer at the heart of what it does, and the promise of a slap-up lunch thrown in as standard. From bespoke offers, to unique merchandising solutions and access to …

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Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month

After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …

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MGA issues warning to world’s counterfeiters after factory raid seizes 20,000 knock-off toys in China

MGA Entertainment has issued a warning to counterfeiters of the toymaker’s portfolio of products and the retailers that stock them, redoubling its efforts to bring the lawbreakers to justice. The announcement was made by the company’s CEO, Isaac Larian, following a raid on a Chinese toy factory during which a …

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MGA Entertainment introduces Pop Pop Hair Surprise collectables

For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet. The image does in fact mark the launch of MGA’s latest collectable …

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Hasbro launches new NERF branded apparel and footwear with Super Heroic

Hasbro has struck a licensing agreement with Super Heroic Inc, a tactical play company, to launch a new line of NERF-branded kids’ clothing and footwear to the US market this summer. According to Hasbro’s general manager and SVP of entertainment and licensing, the move has been driven by Hasbro’s mission …

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Sara Taylor named Spin Master’s UK general manager as growth across Europe continues

Changes at the top of the international toy maker has seen Spin Master promote Sara Taylor to the position of general manager for the UK. Taylor’s tenure of almost 11 years with the company has seen her play an instrumental part in the firm’s global growth, an impact that has …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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