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Character Options’ Philip Richardson to retire after 31 years of service

After 31 years representing Character Options to retailers in the Republic of Ireland and Northern Ireland, Philip Richardson has announced his intention to retire from the role at the end of August this year. Speaking on behalf of the company, and also on a more personal level, Joe Kissane, managing director, Character …

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The Beano is launching into the pocket money toy space with RMS International

The iconic British kids’ brand, Beano is launching into the pocket money toys space, thanks to a new partnership with toy, activity and gift specialist RMS International. The new range will be aimed at kids, particularly boys, aged six to ten years old and will include a raft of toys …

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eOne launches new PJ Masks album

Entertainment One has unveiled details of a new digital album launch for its hit preschool animated property, PJ Masks. The new album, entitled Heroes Forever, will be released in English language only. The new release follows the success of the brand’s first album  PJ Masks – Here We Come, which was released …

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Toymaster to welcome Toyworld Australia members to Harrogate May Show

Toymaster is doing its bit for international relations as it prepares to welcome representatives from Australia’s biggest network of independent toy shops to this year’s show. Around 43 members and directors from Toyworld Australia will drop in on the show later this month, with a ‘one-off’ visit scheduled in for …

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Zuru brings Pinkfong’s Baby Shark brand into its Robo Alive shoal

Zuru has today detailed its partnership with Pinkfong to produce a range of Baby Shark bath toys that will now sit within its Robo Alive brand portfolio. Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has amassed 2.6 billion …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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LEGO Boost and Star Wars partner for franchise first coding line

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost. This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three …

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Trump threatens 25 per cent tariffs on all China exports as trade war raises its head again

Talks purporting to the raise of further tariffs on Chinese imports have emerged from the White House once again, sending financial markets across the globe into a decline. The surprise tweets from Donald Trump suggesting the move saw stocks in Europe and the US fall, following a sharp retreat in …

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Playmobil takes Best Stand award at Independent Toy and Gift Show

Among a hall of strong contenders, it was Playmobil that took home the coveted Best Stand award at last week’s popular Independent Toy and Gift Show, facing down competition from the likes of Juratoys, Tinc and Professor Puzzle. The event, which took place on Monday, 29 and Tuesday, 30 April …

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Independent Toy & Gift Show visitor numbers grow 15 per cent

The AIS Independent Toy and Gift Show is celebrating a record attendance for this year’s event, having seen second day visitor numbers increase by 15 per cent on last year’s show. The show kicked off last Monday, April 29th when it saw visitor numbers match the previous year’s first day …

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