Highlight

Edel Siddle joins DKB sales team

DKB Toys and Distribution has announced the appointment of Edel Siddle as Field Account Manager to support the company’s increased focus on supporting independent retailers. With a wealth of experience in the industry, including 15 years at Bandai as Sales Admin & Operations Manager and more recently three years as …

Read More »

Rubies’ Star Wars charity fundraiser is a Force for good

Rubies has announced that it successfully piloted a fundraising dress-up day for team members on May 4th, to celebrate Star Wars Day. The event saw employees of Rubies across EMEA partake in dressing up as their favourite Star Wars characters, from Jedis to Sith Lords and Jawas to Wookies. The …

Read More »

TOYMASTER: Magical puzzles and much more from Coiled Spring Games

The Coiledspring Games team are delighted to be back at live events and excited to talk their customers through the company’s exclusive portfolio of puzzles, jigsaws and games face to face. Schmidt Spiele is in the spotlight with its premium, six-star quality jigsaw puzzles. Schmidt is extending its range with brand-new …

Read More »

TOYMASTER: Character Options’ offerings set to make a splash at May show

With a wide range of brands across all toy sectors, retailers at this year’s Toymaster show won’t want to miss the hot properties in Character Options’ portfolio.  An exciting new offering comes in the form of Giga Bots – intergalactic defenders who fought against the evil Blaze to prevent the …

Read More »

Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive attraction: World Of Barbie. Created in partnership with the leading global toy company, Kilburn Live’s interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world, where …

Read More »

Give the gift of play: Rubies and Disney team for Star Wars campaign

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …

Read More »

Q&A I Maurice Wheeler of We Are Family on why fandoms are fundamental

We all know at least one Thronie, Whovian or Zephead, but it’s not just adults who become super-fans – kids can be brand devotees, too. Maurice Wheeler, CEO of full-service international insights, creative and marketing agency We Are Family, explains why it’s vital to consider fandoms at every step of …

Read More »

LEGO and the Rolling Stones band together for satisfying set

The LEGO Group is bringing a rock ’n’ roll image to life in brick form. The bright red lips and tongue known worldwide as the logo for the Rolling Stones is guaranteed to thrill adult fans looking to combine their passion for the band’s music and LEGO bricks. The logo, …

Read More »

Peppa Pig splashes into Yoto library with two new story collections

Yoto, the audio platform for kids behind the award-winning screen-free Yoto Player and recently launched Yoto Mini, has collaborated with Penguin Audio to bring Peppa Pig titles to its ever-expanding audio library. In a first for the platform, children will soon be able to immerse themselves into the world of …

Read More »

Creative Kids appoints Grant Gie as UK MD

New York-based craft and activity company Creative Kids is continuing its expansion in the UK with the appointment of Grant Gie, who will head up operations in the UK as Managing Director. Gie is a recognisable face, having worked in the toy industry for over 14 years. He joins the …

Read More »