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Asmodee launches its #PlayItOutdoors campaign to get fans board gaming outdside this summer

Asmodee is launching its own summer competition under its new #PlayItOutdoors campaign, a movement to encourage games fans to take their favourite titles outside and stand the chance to win a £2,000 every week. With the Covid-19 pandemic leaving many families stuck largely at home this summer, Asmodee is promoting …

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The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Rocket Licensing eyes toys and publishing deals for CBeebies’ English language learning series Yakka Dee!

Rocket Licensing is looking to secure toy and publishing partners, as well as specialists in educational products and resources, for the popular CBeebies show Yakka Dee, an English language learning series for pre-schoolers learning to talk. The series is also targeted at children with speech difficulties, and those learning English …

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Aardman secures major deal with Tencent Video for Shaun the Sheep video streaming in China

The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …

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Japanese character brand Rilakkuma makes play for the arts and crafts sector with Graine Creative

The popular Japanese character brand, Rilakkuma, is making its way into the arts and crafts sector, thanks to a new partnership with the French arts and crafts specialist, Graine Creative. The new deal adds to a rapidly growing consumer products portfolio for the world’s most relaxed bear cub in Europe. …

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Footfall ‘surges by more than a third’ in towns and cities across England

Footfall in towns and cities across England has surged by more than a third compared to the previous week, a result of what has been dubbed as ‘Super Saturday’ and the opening of pubs, restaurants, and bars, according to the latest data from Springboard. Retailers have recorded an increase in …

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ToyAid raises over £140,000 for Global’s Make Some Noise covid-19 charity campaign

Toy Aid, the charitable initiative set up by KidsKnowBest’s Joel Silverman and Wow! Stuff’s Richard North, has revealed the total money raised as part of Global’s Make Some Noise charity campaign to be an impressive £143,075. The Toy Aid movement’s aim was to raise money for charities that support disadvantaged …

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Hasbro to release limited edition DeLoreon Transformer 35 years on from Back to the Future release

Hasbro is marking the 35th anniversary of one of the sci-fi movie genre’s best-loved films of the ’80s – Back to the Future – with the launch of a limited edition DeLoreon. This won’t be any ordinary kind of time-travelling DeLoreon, of course, because this launch also happens to be …

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Spin Master hires consumer products veteran Heather Oster as VP global franchise development

Spin Master Entertainment has hired the consumer products veteran Heather Oster as its new VP global franchise development. The move comes just a Spin Master extends its partnership with Nickelodeon Movies to produce an upcoming feature animation based on the PAW Patrol franchise. The Hollywood consumer products veteran will work …

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Britain’s Best Small Shops 2020 adds new category for retailers innovating amid COVID-19

The Independent Retailers’ Confederation, a group of multi-sector trade organisations representing over 100,000 indie retailers throughout the UK, has announced a special category in its search to find Britain’s Best Small Shop of 2020. The Best Small Shops Competition relaunches post lockdown on Independents’ Day, Saturday 4th July, celebrating the …

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