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“Clixo is my LEGO brick”: Toyish Labs CEO talks about what happens when origami meets construction toys

When the toy designer and the CEO of Toyish Labs, Assaf Eshet, finally struck upon his idea for Clixo, he believed he had stumbled across his LEGO brick. In his own words, Clixo ‘is the holy grail of his design journey,’ a concept that brings in the fundamentals of origami …

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Spin Master named global master toy partner for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

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Gibsons welcomes a brace of new appointments as the firm sees accelerated growth through 2020

The British independent games and puzzles company, Gibsons, has welcomed a brace of new members to the team, following a period of steady growth that has been accelerated by a nation turning to games and puzzles during lockdown. Gibsons has appointed three new full-time members and two maternity covers. Savannah …

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Alpha Group UK reaches 80,000 families with Super Charge Your Summer Campaign

Alpha Group UK is celebrating the success of its Super Charge Your Summer Campaign, an initiative that saw more than 80,000 families from across the nation engage with a variety of interactive activities across the company’s Super Wings Facebook and Instagram social media platforms. The campaign was launched in the …

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Jakks Pacific strikes global master toy partnership with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables …

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Hasbro to host first digital Beyblade Burst Championship this October

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational. Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global …

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Mojo Nation reveals its 2020 Play Creators Awards winners

Mojo Nation has revealed the winners of this year’s Play Creators Awards, a celebration of the toy and game industry’s design talent that saw Spin Master, Big Potato, and Heayes Designs’ Richard Heayes named among them. The list of winners were announced last week, bringing Mojo Nation’s highly successful week-long …

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Funko Europe to launch Pokemon Pop! vinyls for the first time in the company’s history

The global purveyors of pop culture, Funko has detailed what it bills a ‘monumental partnership’ for the first time in the history of the company’s European division, partnering with the Pokemon Company International to launch a Pokemon collection of Pop! Vinyl figures to the region from this October. Pokémon, the …

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Asgard Media’s Kelvyn Gardner launches Living with Licensing podcast

Licensing industry stalwart and director of Asgard Media, Kelvyn Gardner, has today launched a new licensing industry podcast with the aim of informing and entertaining the industry and the people within in it in equal measure. Called Living with Licensing, the new podcast series kicks off today and sees Gardner, …

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LEGO to invest $400m over next three years in its sustainability and social responsibility drive

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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