Highlight

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy World (https://toyworldmag.co.uk) The agreement will see both titles being taken over by Toy World following a brief handover period, after which ToyNews will no longer be published in print or online. However, Licensing.biz will continue as …

Read More »

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. The new programme is …

Read More »

Tonies launches new titles for summer – and a place to put them

Just in time for the long summer months, leading children’s audio system tonies has unveiled a line-up of brand-new content launching in June and July. The newest gang of Tonies include Peppa Pig’s George, Tee and Mo, Swan Lake, Pinocchio and Monty & Co, as well as PJ Masks superheroes Owlette, …

Read More »

‘Hornby: A Model World’ series 2 coming to UKTV

UKTV has commissioned a second series of Hornby: A Model World for its leading factual channel, Yesterday. Produced by Rare TV, the new series will once again go behind the doors of Hornby HQ in Margate, home to brands Hornby, Airfix, Scalextric and Corgi. Narrated by Sunetra Sarker (Ackley Bridge, …

Read More »

Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds

L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee.  Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take …

Read More »

Green fingers start with Dantoy’s eco-friendly gardening kit

Leading sustainable toy brand Dantoy has designed a play set to inspire the next generation of horticulturists. Solid and durable, and designed to help develop fine motor skills, encourage creativity and imagination, the Dantoy BioPlastic Gardening Kit lets kids discover the world of gardening and will keep them entertained for hours. The …

Read More »

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the implementation of a new global brand strategy, including a new logo and new tagline, “schleich® – where stories begin”. Representing the largest single investment in the 87-year history of Schleich GmbH, the brand relaunch will …

Read More »

Character Options’ GooZonians are off to a flying start

Character Options is celebrating a heroic first two weeks for GooZonians, “the gooiest, stretchiest superheroes ever to be introduced to the collectable dolls market”. The successful launch included a raft of marketing activity, comprising influencer activations, TV, press outreach and more, as well as the release of the first GooZonians …

Read More »

Jubilant improvement to UK footfall

There was an upsurge in the number of shoppers hitting high streets and retail centres over the Jubilee Bank Holiday, according the British Retail Consortium’s BRC-Sensormatic IQ data, as consumers took advantage of the long weekend and reasonable weather to get out and about.  Total UK footfall increased by 6.9% …

Read More »

Spielwarenmesse entices first-time exhibitors with special deal for 2023

After a two-year break imposed by the pandemic, Spielwarenmesse – the world’s leading toy fair – will be opening its doors again at the Nuremberg Exhibition Centre from 1 to 5 February 2023. The associated online platform, Spielwarenmesse Digital, which launched in 2022, will continue to act as a network for participants, …

Read More »