Highlight

First look at Moose Toys’ new Octonauts toy line

Moose Toys has revealed the highly anticipated first look at its new Octonauts toy line, launching August 2022. In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property Octonauts and its latest series, Octonauts: Above & Beyond, to …

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Spring Fair unveils programme of speakers and events for its Inspiring Retail Stage

Spring Fair, the wholesale marketplace for home, gift, and fashion, has announced details of the Inspiring Retail Stage content programme for the show, which is taking place from 6–9 February 2022 at NEC Birmingham. The schedule features speakers from John Lewis, Sedex and Mintel, founder of Green & Blacks Jo Fairley, …

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Early Learning Centre to launch in-store and online at Target Australia

Addo Play Ltd (part of TEAL Group Holdings) has announced a new multi-year partnership between national Australian retailer, Target Australia, and early-years British toy specialty brand, Early Learning Centre. The collaboration will see Early Learning Centre’s best-selling toys featured in multi-bay shop-in-shops in all of Target’s 120 stores across Australia. …

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TOY FAIR PREVIEW: Exciting new lines from Basic Fun!

Visitors are invited to step onto the Basic Fun! stand at the London Toy Fair for a splattering of celebrations, as the team marks Care Bears’ 40th year, Tonka’s 75th anniversary and 30 years of K’Nex. The team promises there will be some big reveals, too, with new IPs to be …

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Horrid Henry’s Krazy Karts to launch on Nintendo Switch this week

Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its internationally renowned Horrid Henry brand. Targeting kids aged 6+ and families, ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch worldwide from Friday 21 January. Based on …

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Business platform Spielwarenmesse Digital now live

For the originally planned period of the Spielwarenmesse trade fair, from 2 to 6 February, new platform Spielwarenmesse Digital is offering a comprehensive live programme for all participants. Alongside a wide range of communication tools, it also offers the trade a compact overview of trends and innovations. The registration phase of …

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Annual Toy Trust Media Auction opens for bids

The annual Toy Trust Media Auction of valuable airtime, magazine and online items is now open and advance bids are welcome. The auction will continue throughout Toy Fair 2022 at Olympia London from 25–27 January and will close at 3pm on Thursday 27 January, the last day of the event. …

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Rubies’ European expansion bolstered by two new hires for Germany team

As Rubies rejuvenates its European operation and continues to expand across the continent, its German division has welcomed two new experienced personnel to spearhead its sales operations in the region. Alexandra Knack joins as Country Manager while Stefan Brandenburger will join as Head of Sales. Adept at spotting trends, Alexandra …

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Save the date: The Toy Association’s ‘Top Trends Briefing’ goes online on 21 Feb

In light of the cancellation of this year’s Toy Fair New York, The Toy Association’s trends team is moving its ‘Toy Trends Briefing’ to a virtual format. The video will go live February 21, 2022, and will unveil the top toy and play trends predicted to drive sales growth this year …

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TOY FAIR: Simba Smoby Toys UK encourages visitors to book their appointments soon

Simba Smoby Toys UK is promising a memorable showcase on stand B50 at this year’s Toy Fair, with new concepts and exciting developments aplenty, but visitors are reminded that appointments are required to visit the stand. As the firm readies itself for its “best yet” preview, which includes the exciting …

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