Highlight

Britains makes £10,000 donation to Farms for City Children charity

Britains – Europe’s oldest specialist in agricultural toys and collectables – continues to celebrate its 100 year anniversary by giving back to the industry, this time to the tune of a £10,000 donation to the educational charity, Farms for City Children. Founded in 1976, Farms for City Children offers school …

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WildBrain taps Moose Toys as mater toy partner for Strawberry Shortcake revival

WildBrain has partnered with Moose Toys to bring the 40 year old Strawberry Shortcake franchise to the modern day consumer, reigniting the brand with a ‘cool new look, and confident, savvy attitude for today’s kids’ in the form of a new animated series, and scented doll line. Having started out …

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Toynamics UK appoints Mark Morgan as new area sales manager for the south

Toynamics UK and Ireland has appointed Mark Morgan as its new area sales manager for the south of the UK, tapped to handle the sales for its popular portfolio of brands spanning Hape, Skip Hop, Timio, DinosArt, Nebulous Stars, and Nanoblock. Morgan joins the team with a wealth of experience …

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Hasbro taps Gabrielle Sims to head up softlines for its UK consumer products business

The well respected licensing executive, Gabrielle Sims is joining Hasbro’s UK licensed consumer products team as its new head of softlines business. She will bring her wealth of industry experience to the new role, garnered from her more than 15 years across some of the biggest agencies. Sims joins the …

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Face masks will be mandatory at Essen Spiel ’21 along with vaccination or negative Covid tests

Masks will be mandatory for visitors to this year’s Essen Spiel – Europe’s tabletop and board gaming gathering – as well as proven Covid-19 immunisation or negative Covid test results, even if the government relaxes all measures around social distancing. Organisers of the German board gaming convention confirmed the health …

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Asmodee’s Aconyte Books details first Marvel novels inspired by Atomic Mass Games’ tabletop title Crisis Protocol

Asmodee Entertainment’s fiction publishing arm, Aconyte Books, has partnered with Atomic Mass Games to launch a new trilogy of Marvel novels inspired by the popular tabletop miniatures game, Crisis Protocol. The first of the series – Target: Kree – is scheduled to land this summer and tells the action adventure …

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LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

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Hasbro scraps Cara Dune figures in wake of The Mandalorian’s Gina Carano firing

Hasbro has canned its plans to produce any more action figures of The Mandalorian character Cara Dune, after the actress Gina Carano was fired by Disney last week over a series of controversial social media posts. Reports that the toy maker was no longer approved to produce the character’s action …

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Toyish Labs ‘reimagines toy retail’ with Clixo store and workshop space to let kids ‘unleash their creativity’

The award winning toy studio, Toyish Labs, has opened its first retail and workshop space, making the firm – the team behind the origami-inspired Clixo toy range – a new hybrid of toy design entity and retail name, and setting the outfit off on its mission to ‘reimagine what a …

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