Highlight

Hasbro finds “greater platform to influence culture and play” in eOne amid corporate social responsibility update

Hasbro has said that the acquisition of Entertainment One, the content and entertainment group – and powerhouse behind some of the pre-school sector’s biggest including Peppa Pig and PJ Masks – has given the firm a “greater platform to influence culture and play.” The statement was made by the company’s …

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Spielwarenmesse introduces BrandNew – a virtual platform in place of 2021’s postponed toy fair

Spielwarenmesse has detailed the launch of a digital platform through which toy companies from around the world can showcase their new releases to the trade. Called Spielwarenmesse BrandNew, the new service will be offered in place of the postponed Nuremberg toy fair that, for the first time in its more …

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LEGO Technic reveals its first Ferrari build with the launch of 488 GTE “AF CORSE #51”

The LEGO Group has revealed the latest model to takes its place on the grid with the launch of the LEGO Technic Ferrari 488 GTE “AF CORSE #51”, an icon of the racetrack now replicated in minute detail. This racing car model comes with authentic features and design elements including …

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TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign around the popular Drumond Park title, Articulate FAME in a move to encourage sales throughout what the company now tips to be a sell-out festive season for the game. The celebrity themed version of the …

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SILC 2020: LEGO’s dream to be “a playground of prototyping sustainable alternatives” for licensing partners

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

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The BTHA and TRA send open letter to Number 10 as re-opening of toy shops becomes ‘crucial for the industry’s surivival’

The British Toy and Hobby Association and the Toy Retailers Association have made fresh calls on the UK government to take swift action in adding toy shops to the essential retailers list or assure the industry that shops will be allowed to re-open from December 2nd, in a move that …

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Toyish Labs ‘reimagines toy retail’ with Clixo store and workshop space to let kids ‘unleash their creativity’

The award winning toy studio, Toyish Labs, has opened its first retail and workshop space, making the firm – the team behind the origami-inspired Clixo toy range – a new hybrid of toy design entity and retail name, and setting the outfit off on its mission to ‘reimagine what a …

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Egmont Magazines is launching a new LEGO Explorer magazine this month

Egmont Magazines is launching a new LEGO Explorer magazine, a monthly publication designed ‘to build curious minds’ and inspire readers to design their own LEGO models and ‘unleash their creativity.’ The magazine has been developed by Egmont Publishing with the support of official LEGO designers and aims to combine the …

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TOMY International acquires Fat Brain Toys

TOMY International has completed the acquisition of Fat Brain Toys, a privately held developer, marketer and seller of children’s toys, games and gifts. TOMY International is a subsidiary of TOMY Company and is responsible for the North American, European, and Australian markets. Fat Brain Toys is recognised as one of …

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Hamleys to cut jobs at its iconic London store by a quarter as trade slump hits Regent Street

Hamleys has confirmed that it is cutting more than a quarter of its workforce in London as part of a redundancy programme draw up over the continued slump in footfall and trade at the hands of the ongoing coronavirus pandemic. The absence of tourists and holidaymakers coupled with the tightening …

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