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Hasbro, Chicco, and Learning Resources among TIE’s Play for Change awards finalists

Hasbro, Chicco, Clementoni, and Learning Resources have been named among the nine finalists for the inaugural Play for Change awards, an initiative developed by Toy Industries of Europe to celebrate and champion the companies and products fueling changes in sustainability, and encouraging children’s future skills. Orchestrated by Toy Industries of …

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Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop gaming specialist, CMON Ltd, to bring two of the hobby’s most famous boardgame universes to the pages of a comic book series. Best-selling games, Twilight Imperium and Android are slated to make their graphic novel …

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Spin Master lifts the lid on Present Puppies, a surprise toy that unboxes itself

Spin Master has lifted the lid on its newest toy brand, Present Pets Puppies, a range of interactive pets that actually unbox themselves – taking the current toy trend to a whole new level. Anticipation is building for the line that has already been tipped as one of the top …

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Next boss warns that traditional retail employment has ‘become unviable’ in wake of Covid-19

The chief executive of the department store, Next, Lord Wolfson has issued a warning to the traditional retail sector that employment has ‘become unviable’ in the wake of the Covid-19 pandemic that has accelerated a change in the way consumers shop. The retail boss has expressed concern that thousands of …

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DreamToys 2020: Date confirmed for all digital event

The DreamToys committee and the Toy Retailers Association have confirmed the new date of this year’s all-virtual DreamToys event as October 28th, a date that coincides with the October half term. Organised by the Toy Retailers Association, DreamToys is billed as ‘the most authoritative predictive list of what will be …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Pre-orders ‘coming in fast’ for Thames & Kosmos’ building kit CREATTO

Thames & Kosmos has welcomed a new creative and versatile building system to the fold in the form of CREATTO, a kit that allows children to design and construct their own illuminated, three-dimensional characters. Aimed at kids aged six and upwards, CREATTO made its first appearance at London Toy Fair …

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Amazon launches Climate Pledge Friendly label to encourage sellers to create sustainable products

The online giant, Amazon, has launched a new Climate Pledge Friendly label in a move that aims to encourage its sellers to create sustainable products. The initiative has been dubbed as a major step forward in the campaign for better sustainability steps at retail. According to a report from Charged, …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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