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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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Toy Fair 2020: Toy Fair’s Hero Toys 2020 winners have been revealed

Character Options, LEGO, and Spin Master have been named among this year’s Toy Fair’s Hero Toys for 2020, revealed by the British Toy and Hobby Association at this year’s London show. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair – running from January 21st …

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Bandai Namco talks plans for a whole new kind of Tori

It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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Bossing it… with Skyrocket UK’s Amy Saunders

Each month, ToyNews selects a toy industry bigwig to put through the paces with a series of prying, probing and some might say, impertinent, questions. This month: Skyrocket UK’s Amy Saunders You’ve held various roles in the toy industry and I’ve always known you as Amy from Bandai… how did …

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Mojo Nation celebrates ‘thriving toy design community’ with Play Creators Festival

Glance over your shoulder a second to look at the past first half a year and you’ll see a trail emblazoned with some of the best innovation the toy space has witnessed for some time. Despite the much-reported hardships 2019 has also brought with it for the likes of the …

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Autumn Fair 2019: “It’s more important than ever for retailers to listen to each other”

For anyone heading to Birmingham’s NEC this September for your annual instalment of Autumn Fair antics, you can rest assured – things won’t be how they’ve ever been before. 2019 marks a year of sweeping changes to the show that has become a permanent and must-attend fixture in the industry …

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A life in miniature: Modiphius Entertainment on the colossal miniatures business

It’s a fair distance travelled from his days organising underground raves in the 1990s that Chris Birch, founder of Modiphius Entertainment, now finds himself in a three-storey London office block overseeing the production of wargaming miniatures with his wife and business parter Rita. But while the parallels between organising crowds …

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“If you build it, they will come”: Fiesta Craft’s Rob Trup on the retail experience

Retail can be tough at the moment. Customers are stepping less often into shops and their minds progressively retrained by the net sellers to think primarily about online shopping. Even if they do show up, some cheekily use you as a showroom simply to go away and order products on …

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