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Robert Hutchins

Spielwarenmesse strips Calculix of Startup ToyAward over IP infringement case

The international toy distributor, Calculix, has been stripped of its Spielwarenmesse ToyAward, following accusations that its winning product, the Calculix number bricks, was a direct rip-off of a toy line it had previously distributed on behalf of the company, Sumblox. This marks the first time in the history of Spielwarenmesse’s …

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Tabletop game Trekking the World closes in on £100k on Kickstarter

A project to deliver on a new tabletop title that will have players exploring the world is nearing completion, having secured almost three times its original goal on Kickstarter. While families and individuals across the globe are continuing to fight against the coronavirus pandemic through social distancing and self isolation, …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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Ricky Zoom revs up for debut on Channel 5’s Milkshake this April

Ricky Zoom, the newest animated pre-school IP from Entertainment One, is preparing to speed onto Channel 5’s multi-platform pre-school block, Milkshake, where is will air daily from April 20th this year. To crank up excitement around the show’s terrestrial launch in the UK, Milkshake! is supporting with pre-promotional on-air exposure …

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MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

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Asmodee Entertainment appoints Games Workshop’s Christian Dunn as interactive game licensing manager

Asmodee Entertainment has appointed the 20 year licensing and publishing veteran Christian Dunn to the role of interactive games licensing manager. Dunn joins the team from Games Workshop and will principally be focusing on interactive licensing opportunities across Asmodee’s gaming brands, including Catan, Ticket to Ride, Dobble, Arkham Horror, Keyforge, …

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