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Robert Hutchins

MGA Entertainment named worldwide licensing agent for Little Baby Bum

MGA Entertainment has been named the worldwide licensing agent for the global pre-school sensation, Little Baby Bum. The move is an extension of the toymaker’s partnership with brand owner Moonbug, following the success of its Little Baby Bum toy line from Little Tikes. Under the new partnership, MGAE will develop …

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Subbuteo makes its return to UK TV in new ad spot starring John Motson

University Games has secured the sports broadcasting legend John Motson, as the new voice of its Subbuteo TV advert. The TV campaign featuring the renowned voice will launch on August 10th, marking the first time the table football has been seen on UK TV in a matter of decades. The …

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Zuru celebrates ‘fantastic early response’ to Itty Bitty Prettys Tea Party Surprise as brand makes it debut this weekend

Zuru is celebrating a ‘fantastic response’ to its Itty Bitty Prettys Tea Party Surprise range with strong pre-orders and initial sales across the globe as it prepares to debut the new range to audiences with a global virtual Tea Party this weekend. On Saturday, August 8th, fans will be able …

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Argos reveals top 12 toys for Christmas as ‘lockdown rekindles the nation’s love for toys’

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Orchard Toys partners with the Department for Education’s Hungry Little Minds campaign

Orchard Toys has detailed its new partnership with the Department for Education’s pre-schooler development campaign, Hungry Little Minds, an initiative that looks to improve early communication, language, and literacy skills in young children. Under the new partnership, Orchard Toys will be producing a series of free, downloadable activity sheets that …

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Spielwarenmesse details Covid-19 safety measures for 2021 Nuremberg toy fair

Spielwarenmesse’s Nuremberg toy fair will be going ahead next year, with numerous health and safety features implemented to make the annual international gathering Covid-19 safe, the show’s organisers have confirmed. Among the numerous measures that will be taken and put in place at the international toy trade show, Spielwarenmesse 2021 …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Disney+ launch plans for live action Mulan remake baffle UK cinemas

The release of Disney’s live-action remake of Mulan on its own streaming platform Disney+ has been labelled as ‘frankly bewildering’ and strongly criticised by the body representing British Cinemas. The announcement came this week that Mulan has finally confirmed its release date, having suffered a number of postponements owing to …

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