Robert Hutchins

The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

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Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

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Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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Opinion: Made, paid, and played in India – How India is playing a new role in the global toy market

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

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US: Ravensburger launches Puzzles Fund the Cure Design Contest with the National Pediatric Cancer Foundation

Ravensburger has partnered with the National Pediatric Cancer Foundation to help piece together a cure for childhood cancer with the launch of the Puzzles Fund the Cure Design Contest. Running until January, 31st this year, the contest encourages children and teens to create a design that inspires hope. Ten of …

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Games, Puzzles and growing Kidult market fuel toy sector’s 2020 success, says NPD

The lockdown success of the games and puzzles market, a surge in the kidult market, and early Christmas trading all fuelled by the restrictions and implications of the Covid-19 pandemic, has helped the UK toy market hit a five per cent sales increase for its overall value.  According to the …

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Retail warns of “revenue-crushing” impact on sector should click-and-collect ban spread

The British Retail Consortium and Scottish Retail Consortium have warned that the curb on non-essential click and collect services could prove ‘disastrous for an already beleaguered retail industry,’ with far wider implications for the UK’s retail sector should the ban widen. The warning has been issued since yesterday’s breaking announcement …

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Pokémon celebrates 25 years with toy partner collabs, card game extensions, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

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