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Robert Hutchins

Opinion: Listening to toy brands and why Voice is the next frontier for the industry

This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …

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Asmodee UK draws big brand plans for Dobble with LMI as it launches its Family Games range

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

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McDonald’s to trial new recycling programme for unwanted toys

McDonald’s is to trial a recycling programme that will collect unwanted plastic toys and turn them into coffee cups and play equipment. The fast food giant will collect any plastic toys – from its own Happy Meals and those brought from other retailers – provided they fit through the 17cm …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range

Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for. The new style also incorporates information …

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Playmobil commits to indie retail support with new customer loyalty scheme

The international toy and entertainment brand, Playmobil, has committed further to its support of independent retailers with its new loyalty scheme, an initiative that will see customers collect stickers with every brand purchase. Each completed set of stickers collected by a customer will reward them with a free gift from …

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Bossing it… with Rachel Lowe: “Hindsight doesn’t change anything, I’m proud of everything I have achieved”

Hello Rachel, and welcome to Bossing It… You had another busy and successful year last year, how did your career in board games start, where did it all begin for you? My career in board games started when I was working as a part time taxi driver to pay my …

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Gibsons teams with Emmerse Studios to license and develop family card game Quirk!

The family-owned, British jigsaw puzzle and games specialist, is teaming up with Emma May of Emmerse Studios, to license and develop her family card game, Quirk! A simple card game for two to six players aged five and upwards, Quirk! is billed as a funny game of sounds, actions and …

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Generation Media strengthens its leadership team with double appointment

Generation Media has strengthened its leadership team with the appointment of Tamara Strange and the promotion of Greta Bisetto-Donelan as directors of the company. Lisa Morgan, managing director, said: “Increasing the strength of our leadership is a strategic move to secure the long term success of our business and the …

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Warner’s Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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