Categories: HighlightMedia & PR

Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds

L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee. 

Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take a seat on the exclusive L.O.L. throne and strike a pose in the L.O.L. Surprise! photobooth. L.O.L. Surprise! also handed out exclusive limited edition Queens colouring sheets to the first 1,000 visitors each day.

Shoppers browsed the L.O.L. Surprise! product on offer, including the Queens Dolls, which are currently the number 10 best-selling toy in the market. The Queens range includes L.O.L. Surprise! O.M.G. Queens  Fashion dolls (Runway Diva, Miss Divine, Sways and Prism), an L.O.L. Surprise! O.M.G. Queens Deluxe collector doll (Splash Beauty) and the L.O.L. Surprise! Queens dolls assortment.

Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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