Vivid Goliath appoints Havas Entertainment as media partner

Vivid Goliath has appointed Havas Entertainment to manage the company’s ongoing media campaigns starting autumn/winter 2022.   

“We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas are well placed to help manage our campaigns with their creative and digital capabilities as well as their agile approach to assessing campaign effectiveness.” says Vivid Goliath’s Marketing Director Darrell Jones. “As our portfolio grows and diversifies across toys, games and arts and crafts, there no longer is a one-size-fits-all media solution and we are excited to work with the Havas team to explore creative campaign ideas to support our ranges, including key new launches across Sky Dancers, Animagic’s Gecko, Recyclings, Casefiles, new Crayola Washimal Playsets and Glow Station, as well as our quirky new kids’ game Chicken Poo Bingo.”

Client Partner Tamara Strange at Havas Entertainment adds: “We are absolutely thrilled to be working with the dynamic Vivid Goliath team at such an exciting time for the company, and we are looking forward to creating engaging media campaigns in partnership with them across their impressive array of toys and games brands.”

 

 

 

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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