Carolina Perez-Amaya joins IMC Toys’ UK sales team

IMC Toys has appointed Carolina Perez-Amaya to the UK team as National Account Manager.

Carolina joins IMC Toys from Tesco, where for the last four years she was the Lead Buyer for boys’ toys. In a 16-year stint at Tesco, Carolina worked her way up through Trainee Buyer to Assistant Buyer, and then Buying Manager, across a variety of sectors including cook and dine, party, stationery, home textiles and toys.

Bringing a wealth of buying experience to her new sales role, Carolina will work across IMC Toys’ brand portfolio, including best-selling Cry Babies, Cry Babies Magic Tears, Bubiloons and Bloopies, as well as new brands launching for AW22 and SS23. She will report to UK Sales Manager Lisa Cox.

Lisa says: “We’re delighted to welcome Carolina to our UK team, and are thrilled to have her on board to help drive sales in the grocery channel, ahead of an exciting year for the company and our brands.”

For more information on Cry Babies Magic Tears, Cry Babies, Bloopies, and other ranges by IMC Toys, contact

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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