University Games marks 75 years of Subbuteo with new launches and marketing campaign

Games and puzzles specialist University Games is celebrating 75 years of Subbuteo with new launches and a major marketing campaign.

Debuting in July, in conjunction with Hasbro and license holder Longshore, the new 75th Anniversary Main Game is presented in a commemorative silver-grey box and features a limited-edition gold football and corner flags all sporting the 75th emblem. This celebratory Limited Edition set will join the original Subbuteo Main Game and award-winning Official England and Lionessess Main Games in University Games’ 25-strong Subbuteo product range.

Also available from July is a new Official Licensed Liverpool FC Main Game and Player Set, a great gift for any Liverpool FC Fan.

University Games will also launch a heavyweight multi-media campaign including, TV, online, social media and print to support these product releases, which will run across the second half of 2022.

Gemma Lewington, Marketing Director for University Games, says: “Subbuteo is a nostalgic brand that has evoked childhood memories for many parents and grandparents for three-quarters of a century, and we hope that in this anniversary year, with the new products and media campaign, we can inspire even more of the next generation to get flicking and kicking!”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy …