Rubies lands new He-Man and the Masters of the Universe licenses

Rubies has announced that another iconic property from Mattel will be joining its 2022 collection, with the addition of He-Man and the Masters of The Universe and Masters of the Universe: Revelation.

He-Man returned to our screens in 2021 with the critic- and fan-acclaimed animated series on Netflix, Masters of the Universe: Revelation and He-Man: Masters of the Universe. The new animated series has sparked a huge rejuvenation of the property for a new generation of fans. Off the back of the series, Rubies will be launching deluxe children’s costumes for both He-Man and Skeletor, along with a He-Man accessory kit. The new range will be available across EMEA later this year.

Georges Ghougassian, Rubies Group Director License and Brands, says: “He-Man has been on TV screens for almost 40 years now and its legacy is one we are delighted to add to our costumes collection. With both Masters of the Universe: Revelation and He-Man: Masters of the Universe, we are welcoming in the next chapter of He-Man and are honoured to be able to bring this icon and his arch-nemesis Skeletor to life for a new audience. This latest addition to Rubies’ portfolio is also a testament to the incredibly strong relationship we have with Mattel, and we are delighted to bring these beloved characters to life through dress-up.”

Rubies He-Man and the Masters of the Universe costumes will be available to order from


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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