Ivan Colecchia joins The Insights Family as SVP International Development

Kids and family market intelligence specialist The Insights Family has today announced the appointment of industry veteran Ivan Colecchia as SVP International Development.

Ivan will play a key role in the next stage of The Insights Family’s growth, which has seen the business expand to operating in 22 international markets, with more than 100 clients, including Amazon, BBC, Hasbro, Paramount and Warner Media.

Prior to joining The Insights Family, Colecchia has over 25 years of experience in worldwide family market research, spending time in the US, Europe and Asia across many different business areas. He is an appreciated expert in the family brand space and has been a keynote speaker at many international licensing conferences and events.

Nick Richardson, CEO and Founder of The Insights Family, says: “We are delighted to welcome Ivan to the team. Ivan’s extensive experience and knowledge will play a key role in further expanding and taking all levels of our business to the next level, specifically our international development.”

“I am very pleased to be joining The Insights Family,” adds Colecchia. “I have found the business to be extremely dynamic in its approach, with a team of passionate and collaborative individuals who are working together to assist their clients in driving value across their business. The variety of innovative products and services will allow me to help clients realise the importance of kids, parents and family market intelligence in moving their business forward.”

This appointment comes in line with the company’s attendance at Licensing Expo in Vegas, which will see Chief Revenue Officer Jenny Kieras speaking in the Licensing U theatre on ‘How To Research Effectively Without Stifling Creativity’ at 12pm on Wednesday 25 May.

The Insights Family has also released a special report on “Mapping the World of Content”, released exclusively at Licensing Expo. It is available for download from May 24. Register to receive your free copy ahead of the launch here: get.theinsightsfamily.com/content2022.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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