Outright Games and MGA Entertainment partner on all-new L.O.L. Surprise! game

MGA Entertainment and Outright Games, the leading global publisher of family-friendly interactive entertainment, have announced brand-new game L.O.L. Surprise! B.B.s Born To Travel.

Based on the leading toy brand, the arcade fashion game will give fans the opportunity to create custom, fierce L.O.L. Surprise! dolls and travel the world. It will be available this October on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox X|S and Steam and Google Stadia.

Watch the full announcement trailer here

Players can get creative in their very own toy store as they work to deliver amazing new L.O.L Surprise dolls. Use all the glitter, hearts, diamonds at your disposal and complete orders to earn rewards like new dolls or stylish outfits and accessories to build a robust collection. The fun doesn’t stop there, as fans can visit five new cities, including Glitter City, Neon Desert, Queen Island, Watery Ways and New Fab City, collecting new characters and stickers on the way.

L.O.L. Surprise! B.B.s Born To Travel continues to set trends, as the first ever L.O.L. Surprise! game with up to four player co-op capabilities. Players can team up with their friends on this world tour and showcase their spectacular doll collections in fabulous fashion shows and music concerts.

Key features include:

  • PLAY AS YOUR FAVOURITE CHARACTER – Become an L.O.L. Surprise! doll and unlock special versions of your character

  • TAKE ON CHALLENGES – Can you deliver every fan’s dream L.O.L. Surprise! ball in time?

  • TRAVEL THE WORLD – Play 30 stages across five new cities including New Fab City, Queen Island and Neon Desert

  • PUT ON A SHOW – Show off your collection in fashion shows and music concerts

  • PARTY WITH FRIENDS – Up to four players can team up in the L.O.L. Surprise! dolls store

Launched in 2016, L.O.L. Surprise! has become a blockbuster toy brand for MGA, receiving numerous accolades, including winner of Toy of the Year three years in a row. The brand has expanded since to include merchandise such as clothing, stationary and make-up, as well as two previous console games, books, music, two animated movies and the hugely popular YouTube series, L.O.L. Surprise! House of Surprises.

This release marks the first console game partnership between MGA and Outright Games, following their successful collaborations on L.O.L. Surprise! Movie Maker and BRATZ Total Fashion Makeover for iOS and Android.

Terry Malham, CEO of Outright Games, said: “It is a pleasure to be working with MGA again and returning to the world of L.O.L. Surprise! for our first console game partnership, LOL Surprise! B.B.s Born To Travel. The game features all the elements that fans love about the brand and will really test their creativity as they are challenged to come up with the fiercest dolls yet! We’ve made it even more fun by adding a multiplayer option for the first time, so that up to four people can play. We hope fans will find this game to be the best playing experience yet.”

Isaac Larian, Founder and CEO of MGA Entertainment, says: “We’re thrilled to be working with Outright Games on another L.O.L. Surprise! game, and this time on multiplayer for the first time. Fans will be able to experience the L.O.L. world in a whole new, interactive way, as they get creative in making their own toy and doll surprise balls in their very own toy store. We can’t wait to share it with everyone!’’

L.O.L. Surprise! B.Bs Born To Travel is available this October on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox X|S and Steam and Google Stadia

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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