Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of its much-loved IPs. The agreement will see Just Play develop an extensive range of toy products.

Just Play’s portfolio of brands will include preschool favourites Little Baby Bum, Lellobee City Farm, and My Magic Pet Morphle (North America only), which will see product launch from autumn 2023. Just Play will also develop ranges for shows Gecko’s Garage and Go Buster.

Ranges of products will vary depending on the property, but key categories include figures and playsets, vehicles, plush and role-play toys.

Duncan Tate, Global Head of Hardlines, Consumer Products at Moonbug Entertainment, says: “Our partnership with Just Play reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment through imaginative play. Just Play is already a trusted partner to Moonbug and we are very much looking forward to further develop innovative and creative products with them.”

Anna Chapman, VP Marketing & Licensing EMEA at Just Play, says: “We’re thrilled to expand our partnership with Moonbug on some of the world’s most popular kids’ entertainment brands.  Moonbug’s data-driven approach to content development provides us with great insights that enable us to provide product solutions for families. Just Play is looking forward to bringing these new hit properties from show to shelf and helping kids learn through play.”

Little Baby Bum is an animated musical show that celebrates early childhood experiences and supports cognitive development through loveable characters, relatable stories and the magic of song, repetition, rhythm, and rhyme.

Lellobee City Farm is a vibrant animated music-based show, set on Grandma Mei’s fun and slightly fantastical urban micro farm. A welcoming oasis in the middle of a culturally bustling cosmopolitan city, where Ella (Grandma Mei’s granddaughter) and her friend Rishi, play and learn with friendly farm animals, singing plants and vegetables, it’s a place where everyone is welcome and good things grow.

My Magic Pet Morphle follows the fantastical adventures of Mila and her magical pet Morphle, who can transform into ANYTHING! The show centres around wish-fulfillment and pretend-play exploration for 3-6 year olds.

Gecko’s Garage is an animated show for preschoolers, set in a colourful world filled with friendly vehicles, helper robots and a wise mechanic called Gecko. Gecko’s Garage introduces children to the world of building and fixing things in a fun and relatable environment.

Go Buster is a preschool show about a little bus called Buster, a cheeky and curious six year-old, who loves going on big and small adventures with his vehicle friends. Go Buster helps children uncover their adventurous spirit; to find the courage to try new things and face their fears.

For more information on Moonbug, visit www.moonbug.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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